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In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping engines (CSEs).
Earlier this week, the comparison shopping engine Pronto announced via email that, beginning November 20th, they would no longer work directly with retailers to publish ads to their site. Prior to this date, advertisers could submit a product feed directly to Pronto with tailored bids and product filters based on Pronto’s individual performance.