todd ruback

  • Sanity check: One year until GDPR

    With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action. But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According to a global Dell survey, almost all of the companies that took part — 97 per ...

    Marketing Land- 15 readers -
  • What is the GDPR, and why should martech care?

    Privacy is a complex issue, and opinions on the subject often depend on the perspective it is viewed from. I’m a passionate privacy officer, and among my peers, the conversation tends to focus on privacy regulations. But as the company I work for provides technology to the digital advertising community, I live with one foot in in the marketing world, too.

    Marketing Land- 23 readers -
  • The state of online privacy

    Today’s digital landscape is changing at breathtaking speed and is having a profound impact on the way we live our daily lives. It’s hard to believe that online banking has only been around for a few years; ...

    Econsultancy- 3 readers -