todd ruback

  • GDPR: Publishers and martech will rely on each other

    By now, everyone’s calendar should have a big red circle around the date of May 25, 2018, when the General Data Protection Regulation (GDPR) goes into effect. And with 12 months to go, there is still just enough time to complete GDPR readiness projects ahead of the enforcement date. I’ve posited loud and often that martech writ large will be uniquely impacted by the regulati ...

    Marketing Land- 15 readers -
  • Sanity check: One year until GDPR

    With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action. But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According to a global Dell survey, almost all of the companies that took part — 97 per ...

    Marketing Land- 18 readers -
  • What is the GDPR, and why should martech care?

    Privacy is a complex issue, and opinions on the subject often depend on the perspective it is viewed from. I’m a passionate privacy officer, and among my peers, the conversation tends to focus on privacy regulations. But as the company I work for provides technology to the digital advertising community, I live with one foot in in the marketing world, too.

    Marketing Land- 27 readers -