todd saunders

  • The eerie future of AdWords targeting

    “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time ...

    Search Engine Landin Paid Search SEO Google- 6 readers -
  • The way-too-early AdWords holiday testing guide

    I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect audience and lay the tracks for a relaxing holiday. The beginning of Q4 is less than six weeks away, which means you have just enough time to properly test, adjust, optimize and master new AdWords features before you start rampin ...

    Search Engine Landin Google- 8 readers -
  • 5 annoying AdWords bugs only the pros know

    Love it or hate it, you’re here because Google AdWords is an important part of your business — and maybe even your day-to-day life. And if you’re like me, there are some things about AdWords that drive you crazy. In order to move efficiently and surface meaningful data, you need to be a pro, a robot, a magician or all of the above. I love Google AdWords.

    Search Engine Landin Google- 20 readers -
  • The right way to get dynamic with Google AdWords

    To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the years — from Gmail Ads late last year to extended display networks, ad extensions and reporting — but they hadn’t made ...

    Search Engine Landin Google- 9 readers -
  • 3 Google AdWords hacks to drive high-quality leads

    You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s something you didn’t know, beware of the spoiler to follow: Google AdWords can be an important tool for scaling your business. The problem for most advertisers is that AdWords can be expensive.

    Search Engine Landin Google- 18 readers -
  • What Kobe Bryant can teach you about succeeding with AdWords

    April 13, 2016, marked Kobe Bryant’s final game in the NBA. He went out in a blaze of glory, scoring an insane 61 points. Kobe’s career will most likely be remembered for three things: the contents of his trophy case, the rings on his fingers and the color of his jersey. His achievements should be applauded, but it’s important to keep in mind what it took for him to reach “legend” status.

    Search Engine Landin Paid Search SEO Google- 7 readers -