todd saunders

  • The YouTube Ads perk you didn’t know existed

    It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the world.

    Search Engine Landin Social SEO Google- 16 readers -
  • 5 non-traditional skills to look for in a PPC account manager

    Hiring a dedicated pay-per-click marketer is tough. Just about every two- and four-year university in North America offers a bachelor’s degree in marketing, and some even offer the opportunity to minor or specialize in digital marketing. But you can’t get a degree in the disciplines that correspond to an actual job — PPC, AdWords, Facebook Ads, online ad design, interactive ...

    Search Engine Landin Paid Search SEO- 18 readers -
  • Got amazing content but no leads? 5 ways to rethink your paid strategy

    In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes for SEO optimization, keyword ta ...

    Search Engine Landin SEO- 19 readers -
  • 3 free AdWords testing tools to adopt today

    As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting more competitive Since AdWords and other PPC platforms are auction marketplaces, or ...

    Search Engine Landin Paid Search SEO Google- 21 readers -
  • The eerie future of AdWords targeting

    “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time ...

    Marketing Landin Paid Search Google- 21 readers -
  • The eerie future of AdWords targeting

    “OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago. With demographic targeting for search, cross-device attribution and much more rolling out this year, it’s time ...

    Search Engine Landin Paid Search SEO Google- 13 readers -
  • The way-too-early AdWords holiday testing guide

    I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect audience and lay the tracks for a relaxing holiday. The beginning of Q4 is less than six weeks away, which means you have just enough time to properly test, adjust, optimize and master new AdWords features before you start rampin ...

    Search Engine Landin Google- 14 readers -
  • 5 annoying AdWords bugs only the pros know

    Love it or hate it, you’re here because Google AdWords is an important part of your business — and maybe even your day-to-day life. And if you’re like me, there are some things about AdWords that drive you crazy. In order to move efficiently and surface meaningful data, you need to be a pro, a robot, a magician or all of the above. I love Google AdWords.

    Search Engine Landin Google- 26 readers -
  • The right way to get dynamic with Google AdWords

    To be honest, AdWords hasn’t changed much since its launch in 2000. And that’s coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the years — from Gmail Ads late last year to extended display networks, ad extensions and reporting — but they hadn’t made ...

    Search Engine Landin Google- 17 readers -
  • 3 Google AdWords hacks to drive high-quality leads

    You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s something you didn’t know, beware of the spoiler to follow: Google AdWords can be an important tool for scaling your business. The problem for most advertisers is that AdWords can be expensive.

    Search Engine Landin Google- 34 readers -