Tom Bennet

  • One weird trick to avoid UTM parameters

    I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and maintain. Parameters can be difficult f ...

    Tom Bennet/ SEOgadget- 18 readers -
  • Site Speed for Content Marketers

    Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, fro ...

    Tom Bennet/ SEOgadgetin Content- 6 readers -
  • Responsive Images for Busy People: A Quick Primer

    This guide won’t regale you with the cool theory behind responsive images, because for now, you’re just testing the waters. It won’t lecture you on the potential benefits to site speed, because there are better resources o ...

    Tom Bennet/ SEOgadget- 3 readers -
  • Pixels Please: Image Scaling in CSS

    Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve its crisp, blocky composition. It’s a great example of the low-res pixel art that’s long been a staple of retro and indie games.

    Tom Bennet/ SEOgadget- 15 readers -
  • Setting A Local Fallback for jQuery Served via CDN

    The advantages of using a CDN (Content Delivery Network) to serve commonplace resources are well-known. Why Use a CDN? Let’s say a visitor to your website requests a popular library such as jQuery or Mootools – when using a CDN, the content should (depending on setup) deliver from the server that’s physically closest to the user.

    Tom Bennet/ SEOgadget- 15 readers -
  • Learning Front-End – Brighton SEO 2014

    “SEO’s don’t need to code.” Strictly speaking this is true, but it’s a bit like saying it’s not worth learning your times tables. Sure, you can cruise along just fine without this skill – by relying on a calculator or copying the kid next to you – but it’s almost certainly going to make your life immeasurably easier. It doesn’t take much.

    Tom Bennet/ SEOgadgetin SEO- 20 readers -
  • Hand Coding A Personal Website

    Last year, I had something of an epiphany about web design. I realised I didn’t really know how anything worked. Every website I’d created until then had relied on a CMS, namely WordPress. It was only when a bad plugin utterly botched the database tables leaving me helpless that I realised how little control I actually had over my precious creations.

    Tom Bennet/ SEOgadget- 20 readers -