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Grizzled Sisyphus, it is fair to say, did not make merry. Homer recounts in “The Odyssey” that his occupation would make your most exasperating workplace drudgery seem like an early-summer stroll down the Croisette: And I saw Sisyphus at his endless task raising his prodigious stone with both his hands.
As copy editor for Digiday and as an English professor with no experience in the world of digital media, I read stories differently than most readers of the site. When I read, for example, about a company’s “first mover advantage,” my brow furrows over the missing hyphen and I barely register what that advantage really is. Also, I am not a native speaker of the idiom of advertising and ad tech.