Tom Capper

  • Omniture for Beginners: 2015 Update

    Back in December 2013, I wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics. Both platforms have seen some changes since then, so this refresh restores the guide to its original usefulness. Before we get stuck in, keep in mind that one of the main important differences betw ...

    Tom Capper/ Distilledin Paid Search- 77 readers -
  • Wise Up on Penalties and Updates with the Latest DistilledU Module

    More than a year after the previous Penguin update (2.1), last month Google launched Penguin 3.0. So far, the update has affected less than 1% of US/English queries. However, Pierre Far (Web Trends Analyst at Google) has called this a “slow, worldwide rollout” so perhaps, the effects are yet to be felt.

    Tom Capper/ Distilled- 6 readers -
  • 6 Easy Ways to Improve User Experience Using Analytics Data

    User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive, requiring extensive user testing and time-consuming A/B tests.

    Tom Capper/ Distilledin Paid Search SEO Google- 25 readers -
  • Universal Analytics User ID: Setup Guide

    User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started. Google Analytics identifies users using cookies. If someone deletes the cookie, switches device or switches browser, then they’re suddenly a new user.

    Tom Capper/ Distilledin Google- 9 readers -