Tom Capper

  • Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

    Posted by Tom.Capper Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement. Traditionally, customer loyalty has been measured using customer surveys.

    Tom Capper/ Moz Blogin Google- 11 readers -