Tom Demers

  • Weekly PPC Update: Welcome to 2016 Edition

    The end of the year is already here! I’ll never cease to be amazed at how quickly time flies when you’re having fun. As expected, it’s been a slow week in the PPC-sphere in terms of news as many PPC-ers are spending time away from the office as the hustle and bustle of prepping for the holiday shopping rush comes to a close. Let’s have a look at the PPC buzz for this week.

    Tom Demers/ BoostBlogin Paid Search SEO- 14 readers -
  • Weekly PPC Update: Happy Holidays! Edition

    It’s finally here: the end result of months of preparation. For some of us, that means today is the day to frantically scramble to tie up all those loose ends to ensure that everything is executed flawlessly tomorrow. For others, it’s a day to sit back, have a beer or glass of wine, and laugh at the rest of the poor saps who failed to plan.

    Tom Demers/ BoostBlogin Paid Search- 12 readers -
  • Weekly PPC Update: One Week to Go Edition

    One week from today, the moment will have arrived: all the buildup of the past four to six weeks (or, you know, since July for those of you who start shopping early) will be unwrapped in approximately 2.5 seconds, at approximately 4:30 a.m. (if you have young kids). For those of you who don’t have young kids, you’ll probably still be nursing a hangover at about 1:30 p.m.

    Tom Demers/ BoostBlogin Paid Search- 18 readers -
  • Weekly PPC Update: The Countdown Begins Edition

    It’s that time of the week again: Time for your weekly PPC tips, news, and insights. Before we dive in, though, a bit of housekeeping business. As you may (or may not) have realized, Christmas just so happens to fall on a Friday this year. I reluctantly acknowledge that most of you probably have better things to do that morning than to spend them with yours truly (sniff).

    Tom Demers/ BoostBlogin Paid Search EMail- 13 readers -
  • What Bernie Sanders Can (Kind Of) Teach Us About SEO In 2016 & Beyond

    Full disclosure: I love Bernie Sanders. I think he’s a smart, principled guy. He was also the subject of my favorite SNL skit this year; he even does his own impressions! While Bernie Sanders hasn’t personally taught me anything about SEO, a website promoting his presidential candidacy can teach us a good lesson about how businesses can think about SEO as we move into 2016 (and beyond).

    Tom Demers/ Marketing Landin SEO- 23 readers -
  • What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond

    Full disclosure: I love Bernie Sanders. I think he’s a smart, principled guy. He was also the subject of my favorite SNL skit this year; he even does his own impressions! While Bernie Sanders hasn’t personally taught me anything about SEO, a website promoting his presidential candidacy can teach us a good lesson about how businesses can think about SEO as we move into 2016 (and beyond).

    Tom Demers/ Search Engine Landin SEO- 63 readers -
  • Weekly PPC Update: Giving Thanks for Holiday PPC Edition

    Well, this is it folks…it’s the last Weekly PPC Update before the official kickoff to the holiday shopping season. By this time next week, you’ll be idly clicking around your AdWords dashboard to see if your ads are getting clicks and converting while you shamelessly partake in opportunity after opportunity to induce another leftover-Thanksgiving-dinner-stupor. It’s all good. I don’t judge.

    Tom Demers/ BoostBlogin Social Paid Search- 14 readers -
  • Weekly PPC Update: Candy Coma Edition

    Now that we’ve all emerged from our candy comas (or for some of us, still working on reducing the kids’ stash to a reasonable level…sacrifices, you know), retailers have removed all traces of Halloween and replaced them with – not Thanksgiving – but Christmas. Yes, the official kickoff to the holiday season is now, seemingly, November 1st.

    Tom Demers/ BoostBlogin Paid Search- 13 readers -
  • Weekly PPC Update: Tricks and Treats Edition

    It’s time for pumpkin smashing and late-night mischief – um, I mean trick or treating. Can’t do all that crazy stuff these days like we used to do without getting into major hot water. But that’s okay, candy makes it all good, right? After Halloween immediately begins the big rush to Thanksgiving, followed by the busiest shopping season of the year.

    Tom Demers/ BoostBlogin Paid Search- 17 readers -
  • How To Increase Qualified B2B SEO Traffic In 2016 & Beyond

    Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience. There’s often a perception that these types of purchases (big ticket items bought by large companies) aren’t something that key stakeholders are likely to search for.

    Tom Demers/ Search Engine Landin SEO How To's- 13 readers -
  • Weekly PPC Update: Leveling the Playing Field Edition

    The world of pay-per-click advertising has come a long way since its early days, and opportunities are now abundant for both small businesses and major enterprises. Sure, the big dogs still have an astronomical advertising and marketing budget bigger than a small business’ lifetime earnings so far, but that’s not to say that they have a distinct advantage when it comes to online marketing.

    Tom Demers/ BoostBlogin Paid Search- 25 readers -
  • Weekly PPC Update: Cookin’ Up New Features Edition

    Wow, lots of good stuff happening in the world of PPC this week. From more on those “moments that matter” to exciting new capabilities coming to YouTube ads, new innovations for the Google Display Network, a major update to the Bing Ads Editor, and more, Google and Bing have been busy cooking up innovative new ways to help you connect with and engage your ideal customers.

    Tom Demers/ BoostBlogin Paid Search- 17 readers -
  • Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building

    Creating popular content is hard. The Web is littered with assets that were expensive, time-intensive, and difficult to create — yet wound up driving little to no traffic, links, shares, leads or sales. There are various means of “fail proofing” your content creation efforts to help mitigate downside risk for new content assets you create, but most companies are operating wi ...

    Tom Demers/ Search Engine Landin SEO- 16 readers -
  • Weekly PPC Update: The Case for Mobile PPC Edition

    So, they say 2015 is the Year of Mobile. No, really this time. Clearly, there’s no question that mobile has been dominating digital advertising discussions – and efforts – for several years. Still, some advertisers aren’t yet taking advantage of mobile PPC advertising to capitalize on the ever-growing mobile audience.

    Tom Demers/ BoostBlogin Paid Search Mobile- 16 readers -
  • Weekly PPC Update: Welcome to Pumpkin Spice Season Edition

    Next week (Wednesday) is the Fall Equinox, and that means there’s no denying it any longer: Summer is dunzo. For those of you obsessed with pumpkin spice everything, it’s a glorious time of year. Those of you who despise bitter cold winters and snow are probably less than thrilled that those cold months will soon be upon us.

    Tom Demers/ BoostBlogin Paid Search- 14 readers -