Tom Demers

  • Will Mobile Brand Searches Make Google Billions?

    When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and you likely have to “defend” them in PPC.

    Tom Demers/ WordStreamin Paid Search Google- 10 readers -
  • 5 mindset mistakes you may be making when it comes to SEO

    Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered how intently SEOs used to read Matt Cutts’s blog.

    Tom Demers/ Search Engine Landin SEO- 18 readers -
  • The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

    In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the positive response he’d gotten to a post he’d done this summer on the SEO Tools he uses. He mentioned that it seemed like a pretty simple post idea, but it made sense to me that it would get traction, because John is a smart writer and marketer.

    Tom Demers/ Search Engine Landin SEO- 41 readers -