Tom Grubisich

  • Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

    Content is king. But newspapers especially should heed the lament of Shakespeare’s King Henry IV: “Uneasy lies the head that wears a crown.” Those words echo through Borrell’s recently published update to its “Benchmarking Local Media Digital Revenue.” The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, ...

    Tom Grubisich/ Street Fight- 14 readers -
  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new and productive partnering are happening seemingly everywhere.

    Tom Grubisich/ Street Fight- 14 readers -
  • Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.

    Metro Washington, D.C., on paper, looks like an ideal market for close-to-home news. It has more than 80 well-defined communities whose residents are mostly affluent and 90% of the region’s 5.3 million adults regularly use the Internet. But despite such attractive demographics, metro D.C. has often been inhospitable to community news.

    Tom Grubisich/ Street Fight- 11 readers -
  • Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

    There are 50 million mothers and fathers of young children, so it’s no surprise that there are numerous websites competing for parental attention — particularly moms, who have yet to be dislodged from their dominant role by dads who have learned how (and when) to change diapers. One of the earliest sites is intensely hyperlocal Macaroni Kid, which was founded by “recovering l ...

    Tom Grubisich/ Street Fight- 13 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    What if users could be served up local and other news and an array of additional information that was exactly tailored to their interests, covering hundreds of categories? What if the super-detailed profiles making such personalization possible didn’t wind up in unprotected “cookie” files on the Web to be picked over by zealous marketers? Two longtime news media content experts, Graf Mouen and.

    Tom Grubisich/ Street Fight- 22 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    Today’s smartphone has more calculating power than the IBM Deep Blue supercomputer that outwitted world chess champion Garry Kasparov 20 years ago. But don’t tell that to the mobile devotee who has to wait 19 seconds for his device to load last week’s widely reported article-video about a 26-year-old adventurer who successfully scaled the supposedly hardened fence surrounding the White House.

    Tom Grubisich/ Street Fightin Paid Search Google- 20 readers -
  • How San Angelo LIVE! Makes Programmatic Work in West Texas

    Former Air Force bomber pilot Joe Hyde founded San Angelo LIVE! in 2013 after deciding that the “cubicle culture” in the ad sales department at the Dallas Morning News didn’t suit his restless business ambitions. He was growing S.A. LIVE! steadily, using “crime and crashes” coverage to attract audience that would help pay for strong but more-expensive-to-produce civic and cultural stories.

    Tom Grubisich/ Street Fightin How To's- 19 readers -
  • Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer

    Two very smart thinkers about the future of American journalism — Steve Waldman and Emily Bell — have called for Facebook and other hugely prosperous digital enterprises to pay reparations for what their success is allegedly costing journalism and democracy. I’ve worked in journalism all my life, but I don’t buy Waldman and Bell’s arguments.

    Tom Grubisich/ Street Fightin Facebook- 16 readers -
  • Zuckerberg Raises the Right Questions – Local News Should Answer Them

    Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 bulleted w ...

    Tom Grubisich/ Street Fightin Facebook- 14 readers -
  • Investment Firms Come to the Forefront Among Owners of Local Newspapers

    Investment companies – which have no deep roots in community publishing – have become the dominant owners of local daily newspapers in the U.S. Today seven investment entities control 349 dailies, well ahead of either the 196 belonging to long-established private publishers that include companies like Hearst and Advance Publications or the 161 public publishers that include l ...

    Tom Grubisich/ Street Fight- 17 readers -
  • How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights

    30A, the independent site that covers Santa Rosa Beach and neighboring communities along West Florida’s Gulf Coast, has done it again set a revenue record for 2016 with a big, double-digit increase over 2015. 30A’s website is just one of the 55 activities that are its brand. We recently caught up with founder and CEO Mike Ragsdale, who tells us why diversification – including ...

    Tom Grubisich/ Street Fightin How To's- 17 readers -
  • With $200k Boost, LION Aims to Take ‘Indie’ News to Next Level

    It was bracing news when local news advocate Michele McLellan’s Block by Block Community News Summit shut down for good after its third annual convention in 2012. But before participants departed from their Chicago venue that fall, they paused long enough to sit down and create a successor – the Local Independent Online News (LION) Publishers association.

    Tom Grubisich/ Street Fight- 17 readers -
  • Should Local News Should Open Its Heart to Emojis?

    Six billion emojis are shared every day, but few of them appear on local news sites. Sometimes they’ll be stuck on a weather report here or there, but, by and large, local news remains pretty buttoned up online about emotional values. Dana Loberg, founder and CEO of MojiLaLa, thinks emojis could help local news sites not only make better connections with their present users ...

    Tom Grubisich/ Street Fight- 18 readers -