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Not yet two years old, Nucleus Marketing Solutions now represents 200+ national and local news publishers. Its 159 million unique visitors monthly are “larger than the TV audience of the Super Bowl,” it says. Perhaps a more impressive and cash-able number is its monthly high-CPM video impressions — now grown to 180 million.
I think the verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.
Our usual image of Facebook is of a global social platform with more than 2 billion subscribers. But this image is very misleading because it doesn’t show how Facebook operates on the community level — conducting business one on one with the hypothetical Mario Donnezi of Mario’s Napolitan Restaurant and other merchants in Harvest Shopping Center in River City, Iowa.
The local news industry, fighting for survival, is turning its readers into customers. Sites are either charging readers for premium content — after up to 10 free visits a month — or setting up “membership” programs where readers make voluntary monthly or yearly payments. Bklyner, which is fighting for financial survival of its 11-neighborhood site in New York City’s most p ...
The Local Media Association’s Innovation Missions bring together small groups of media executives — usually fewer than 15 at a time — who spend several intensively scheduled days fielding ideas that are designed to disrupt how they run their businesses. The missions are held at tech and media companies that have embraced disruption and want to share what they see as benefits ...
When we think of online job sites, we think of Craigslist, Indeed, Monster, CareerBuilder. But what about Moonlighting.com? It’s a three-year-old startup that caters to the fast-growing gig economy, where handy people, dog walkers and piano players (and tuners and movers), among others, connect and bargain with their hirers.
A record wave of political advertising is heading toward the local digital space as the parties and well-funded special-interest groups gear up to elect their candidates and enact propositions in the 2018 mid-year elections. Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast.
Bklyner has announced it will close down coverage of its 11 neighborhoods in Brooklyn – the biggest borough in New York City – unless it can attain 3,230 digital subscribers by the end of December. The completely voluntary basic subscription rate is $5 a month, with a $1.99-a-month “Community Subscription” for those who may not be able to afford the regular rate.
McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...
Big daily newspapers get most of the attention in the local news industry, but they include only 3% of all newspapers, daily and weekly. The other 97% – 6,851 titles – are “small-market newspapers.” Of these, 1,202 are printed daily and 5,649 are printed weekly (on their physical form). They are papers like the Herald and News in Klamath Falls, Ore., the Daily Coloradoan in Fort Collins, Colo.
Facebook calls itself a technology company, but it builds community, and very effectively, in ways that local news providers can’t. The social platform’s mission is “to bring the world closer together.” I do believe that Facebook founder Mark Zuckerberg means every word of the mission, which he announced this past June.
The delete button has hit two well-known and established local news sites. Gone at 5 p.m. Thursday were nine-year-old DNAinfo, with its expert and rooted coverage of all five boroughs of New York City, plus a newer site in Chicago, and a sister operation, 15-year-old Gothamist, which produced a city-that-never-sleeps narrative of New York under Brooklyn-born co-founder and pu ...
We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, as the new Borrell Associates survey of local advertisers shows. Digital banners are supposed to be so “Web 1.
Howard Owens has done local news at both ends of the publishing spectrum. He was director of digital publishing at the sprawling daily newspaper company GateHouse Media from 2006 to 2009, when his job was eliminated in a big round of corporate cost cutting. Almost overnight, he decided to go entrepreneurial and resurrected GateHouse’s Web version of The Batavian in Upstate New ...
Questions are being raised about whether news publishers should keep expanding their relationships with Google and Facebook, and even whether they should pull out altogether. But you don’t hear that talk from the Local Media Consortium, which represents more than 70 newspaper, broadcasting and other local media companies who produce 1,600 digital publications focused on hometown news.
We know what kind of ads Internet users hate. Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.
“Local doesn’t scale.” That truism was coined at the turn of the century, in the Stone Age of digital, when content management systems were Rube Goldberg contraptions — before newsrooms could plug into scores of public and private community information sources, when reporters had to keep scribbling away at meeting after meeting that might turn out to be a waste of time.
Margaret Sullivan, the Washington Post media columnist, typed an SOS in a recent, widely circulated piece: “It’s not exaggerating to say that all kinds of local reporting — from day-to-day city hall coverage to world-changing investigations like the one celebrated in the movie “Spotlight” — is faced with extinction.
The revenue-needy local news industry is getting into digital subscriptions with a furious, sometimes desperate, energy. But there’s still the big, unanswered question: How do you convert enough readers who are used to free content and can keep getting it from competing sources? Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbea ...
Once a self-defined technology company, Facebook recently launched the “Facebook Journalism Project” to meet the “needs” of a news industry that spoke in near-unison in saying it benefited too little from all the free editorial content it made available to the giant distribution platform. In this Q & A, Josh Mabry, manager of Facebook’s local news partnerships, details w ...