Tom Grubisich

  • As the Local News Industry Struggles, Publishers Ask Readers to Pay

    The local news industry, fighting for survival, is turning its readers into customers. Sites are either charging readers for premium content — after up to 10 free visits a month — or setting up “membership” programs where readers make voluntary monthly or yearly payments. Bklyner, which is fighting for financial survival of its 11-neighborhood site in New York City’s most p ...

    Tom Grubisich/ Street Fightin Display- 15 readers -
  • LMA Goes Small to Spread Disruptive Ideas Among Local Publishers

    The Local Media Association’s Innovation Missions bring together small groups of media executives — usually fewer than 15 at a time — who spend several intensively scheduled days fielding ideas that are designed to disrupt how they run their businesses. The missions are held at tech and media companies that have embraced disruption and want to share what they see as benefits ...

    Tom Grubisich/ Street Fight- 11 readers -
  • Big Political Ad Spend Set for Local in 2018, but Will News Sites Be Ready?

    A record wave of political advertising is heading toward the local digital space as the parties and well-funded special-interest groups gear up to elect their candidates and enact propositions in the 2018 mid-year elections. Political ad spending totaling $1.9 billion will pour into the digital space, most of it on the local level, Borrell Associates estimates in its 2018 forecast.

    Tom Grubisich/ Street Fight- 13 readers -
  • Bklyner Announces It Will Shut Down Unless It Hits Subscribers Goal by Dec. 31

    Bklyner has announced it will close down coverage of its 11 neighborhoods in Brooklyn – the biggest borough in New York City – unless it can attain 3,230 digital subscribers by the end of December. The completely voluntary basic subscription rate is $5 a month, with a $1.99-a-month “Community Subscription” for those who may not be able to afford the regular rate.

    Tom Grubisich/ Street Fight- 8 readers -
  • McClatchy’s Chris Hendricks Signs Off After a Long Digital-First Career

    McClatchy’s Chris Hendricks has often been my GPS on where daily newspapers, including his company, were in finding their legs on the constantly shifting ground of digital publishing. But starting tomorrow morning, I won’t be able to get any more positional readouts from Hendricks. After a 25-year career at McClatchy where he led the company on its make-or-break journey from ...

    Tom Grubisich/ Street Fight- 22 readers -
  • Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds

    Big daily newspapers get most of the attention in the local news industry, but they include only 3% of all newspapers, daily and weekly. The other 97% – 6,851 titles – are “small-market newspapers.” Of these, 1,202 are printed daily and 5,649 are printed weekly (on their physical form). They are papers like the Herald and News in Klamath Falls, Ore., the Daily Coloradoan in Fort Collins, Colo.

    Tom Grubisich/ Street Fight- 9 readers -
  • DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize

    The delete button has hit two well-known and established local news sites. Gone at 5 p.m. Thursday were nine-year-old DNAinfo, with its expert and rooted coverage of all five boroughs of New York City, plus a newer site in Chicago, and a sister operation, 15-year-old Gothamist, which produced a city-that-never-sleeps narrative of New York under Brooklyn-born co-founder and pu ...

    Tom Grubisich/ Street Fight- 11 readers -
  • Borrell Sizes Up What’s Behind Local Ad Media Choices

    We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, as the new Borrell Associates survey of local advertisers shows. Digital banners are supposed to be so “Web 1.

    Tom Grubisich/ Street Fight- 17 readers -
  • JustPremium CEO Details Industry Campaign Against Ads That Users Hate

    We know what kind of ads Internet users hate. Among the most hated by both desktop and mobile users are pop-ups, auto-play videos with sound and large sticky ads. The Coalition for Better Ads, which includes many members of the ad industry, trade associations and a few news publishers, is developing new standards to give users a better experience when they encounter an ad message.

    Tom Grubisich/ Street Fight- 10 readers -
  • Patch’s Leader Says the Network Today Is Proof That Local Can Scale

    “Local doesn’t scale.” That truism was coined at the turn of the century, in the Stone Age of digital, when content management systems were Rube Goldberg contraptions — before newsrooms could plug into scores of public and private community information sources, when reporters had to keep scribbling away at meeting after meeting that might turn out to be a waste of time.

    Tom Grubisich/ Street Fight- 11 readers -
  • Can the New Scroll Subscription Service Help Embattled Local Publishers?

    The revenue-needy local news industry is getting into digital subscriptions with a furious, sometimes desperate, energy. But there’s still the big, unanswered question: How do you convert enough readers who are used to free content and can keep getting it from competing sources? Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbea ...

    Tom Grubisich/ Street Fight- 14 readers -