Tom Grubisich

  • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

    Since its launch in early 2012, the ad-service company Broadstreet has grown to 250 mostly independent local news publishers and trade publications. In this Q & A, Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and ...

    Tom Grubisich/ Street Fightin Display- 8 readers -
  • Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

    There are 50 million children 12 and under in the U.S., and Renee Levine of Scarsdale, NY. – the mother of two of them – sees the parents of many of those kids as the crowdsourcing future of her new website ParentNation. Levine and her husband Josh launched their hyperlocal-zoned site in September in the New York City suburbs of Westchester County, N.Y.

    Tom Grubisich/ Street Fight- 13 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.

    Tom Grubisich/ Street Fight -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about the interests of the people in their market.

    Tom Grubisich/ Street Fight- 20 readers -
  • GateHouse’s Newton: ‘We Want to Own More Local Newspapers’

    GateHouse Media is a sprawling giant among local and community news publications. It owns 125 daily newspapers and 316 weeklies with a combined 3.3 million subscribers in over 415 markets nationwide and its 530 websites reach 35 million people. But it is determined to keep growing as the centerpiece of its holding company, the expansion-minded New Media Investment Group, in a ...

    Tom Grubisich/ Street Fight- 5 readers -
  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    In 2008, suburban New Jerseyans Mike and Lauryn Shapiro saw their 1-year-old son come through risky open-heart surgery successfully. Filled with gratitude, Mike scrapped his career as a litigation attorney in Manhattan and he and and wife decided to instead pursue a future built around social good.

    Tom Grubisich/ Street Fight- 4 readers -
  • Jim Friedlich: Champion of ‘New Class’ of Metro-Sized News Sites

    There is a “new class” of entrepreneurial local news startups as well as aggressive new digital investment at “heritage” newspapers, according to longtime news publishing executive Jim Friedlich. The startups mark their boundaries not by neighborhood but metro area. They also emphasize, in product design, content selection and presentation, mobile-first user-friendliness.

    Tom Grubisich/ Street Fight- 9 readers -
  • Burbio Creates Smarter Community Calendars for Local Events

    Calendar and event sites in surburban towns have a “massive pain point” for consumers, according to hyperlocal entrepreneurs Dennis and Julie Roche of Pelham, N.Y. Consumers are often stuck sifting through irrelevant listings in local publications to find what they need, and they don’t have a means to directly integrate the events they do want to know about into their personal calendars.

    Tom Grubisich/ Street Fightin Social- 7 readers -
  • Two Nashville Independents Merge to Go ‘BIGR’ in Gannett’s Shadow

    Is the merger between two independent news operations in metro Nashville just possibly a template for how community news plays now in a digital world where even big chains of local newspapers seem dwarfed — and perhaps threatened — by search, distribution and social-media giants like Google and Facebook? In this boundary-less competitive climate, there are no certain long-term winners among new.

    Tom Grubisich/ Street Fight- 11 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration for independent digital community sites.

    Tom Grubisich/ Street Fight- 7 readers -
  • A Promising New Start on News Collaboration, but There’s Another Non-Starter as Well

    After fits and starts going back to the previous decade, are local and community news sites ready to get serious about collaboration to meet the demands of increasingly picky readers? There have been several partnerships going back to the previous decade, like the seven-year-old, still-healthy alliance between the nonprofit Charlottesville Tomorrow and the older print-digital The Daily Progres.

    Tom Grubisich/ Street Fight- 8 readers -