Tom Grubisich

  • Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

    Gannett’s USA TODAY NETWORK of 109 daily newspapers has 110 million unique digital visitors each month (40 million to the local papers and 70 million to USA Today), putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at Gannett and the Network, is more focused on quality than quantity — what those many millions of ...

    Tom Grubisich/ Street Fight- 5 readers -
  • LMA’s Innovation Sleuth Finds ‘Compelling’ Breakthroughs in News Industry

    Jed Williams is the Local Media Association’s Innovation Mission tour leader. So far this year, Williams has led a week-long bicoastal national tour to media business companies like Google, Gannett, Tribune Broadcasting, McClatchy, Spirited Media and Matter in May, as well as three shorter regional tours — the most recent being three days in the Boston area in late June that i ...

    Tom Grubisich/ Street Fight- 12 readers -
  • Behind Home Page Media’s Growth in Nashville: Change and One Big Constant

    Entering its ninth year as the major independent news provider in metro Nashville, Home Page Media Group continues to expand. Now it has leaped beyond big and affluent Williamson County south of Music City to northerly Sumner County for its sixth site. It has also launched site No. 7 in the midsize community of Bellevue in Davidson County adjacent to Williamson.

    Tom Grubisich/ Street Fight- 17 readers -
  • Insticator Uses Trivia to Make a Serious Case for Ad Revenue

    If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160 ...

    Tom Grubisich/ Street Fight- 19 readers -
  • 30A Takes Its Local Media Success Story 5,637 Miles to Moscow

    “Think globally, act locally,” the saying goes. But Mike Ragsdale, founder and CEO of 30A, which serves the more than 20 beach communities on the Florida Panhandle’s Gulf Coast, recently decided to turn that truism on its head and act as well as think globally. It happened at the “3D Journalism” forum in Moscow, where Ragsdale and six other foreign news executives, including ...

    Tom Grubisich/ Street Fight- 16 readers -
  • How a Small South Texas Daily Is Building a Profitable Digital Future

    The Victoria (Tex.) Advocate, the second-oldest daily newspaper in Texas, was founded in May 1846, several months after the embattled Republic of Texas became a state and just days after the outbreak of the Mexican-American War. The family-owned Advocate, which serves a nine-county South Texas market of 250,000, has been printed mostly without interruption for 171 years, but ...

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

    Content is king. But newspapers especially should heed the lament of Shakespeare’s King Henry IV: “Uneasy lies the head that wears a crown.” Those words echo through Borrell’s recently published update to its “Benchmarking Local Media Digital Revenue.” The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, ...

    Tom Grubisich/ Street Fight- 19 readers -
  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new and productive partnering are happening seemingly everywhere.

    Tom Grubisich/ Street Fight- 16 readers -
  • Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.

    Metro Washington, D.C., on paper, looks like an ideal market for close-to-home news. It has more than 80 well-defined communities whose residents are mostly affluent and 90% of the region’s 5.3 million adults regularly use the Internet. But despite such attractive demographics, metro D.C. has often been inhospitable to community news.

    Tom Grubisich/ Street Fight- 12 readers -
  • Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

    There are 50 million mothers and fathers of young children, so it’s no surprise that there are numerous websites competing for parental attention — particularly moms, who have yet to be dislodged from their dominant role by dads who have learned how (and when) to change diapers. One of the earliest sites is intensely hyperlocal Macaroni Kid, which was founded by “recovering l ...

    Tom Grubisich/ Street Fight- 14 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    What if users could be served up local and other news and an array of additional information that was exactly tailored to their interests, covering hundreds of categories? What if the super-detailed profiles making such personalization possible didn’t wind up in unprotected “cookie” files on the Web to be picked over by zealous marketers? Two longtime news media content experts, Graf Mouen and.

    Tom Grubisich/ Street Fight- 23 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    Today’s smartphone has more calculating power than the IBM Deep Blue supercomputer that outwitted world chess champion Garry Kasparov 20 years ago. But don’t tell that to the mobile devotee who has to wait 19 seconds for his device to load last week’s widely reported article-video about a 26-year-old adventurer who successfully scaled the supposedly hardened fence surrounding the White House.

    Tom Grubisich/ Street Fightin Paid Search Google- 22 readers -
  • How San Angelo LIVE! Makes Programmatic Work in West Texas

    Former Air Force bomber pilot Joe Hyde founded San Angelo LIVE! in 2013 after deciding that the “cubicle culture” in the ad sales department at the Dallas Morning News didn’t suit his restless business ambitions. He was growing S.A. LIVE! steadily, using “crime and crashes” coverage to attract audience that would help pay for strong but more-expensive-to-produce civic and cultural stories.

    Tom Grubisich/ Street Fightin How To's- 21 readers -