Tom Grubisich

  • Zuckerberg Raises the Right Questions – Local News Should Answer Them

    Mark Zuckerberg posted a remarkable manifesto on Feb. 16 about our fractured communities and how to heal them. But why was Facebook’s founder and CEO saying this first? Why aren’t America’s news publishers, especially local ones, defining the crisis and offering their blueprints for solving it? Zuckerberg’s manifesto was 5,735 words long, but its core was these 138 bulleted w ...

    Tom Grubisich/ Street Fightin Facebook- 7 readers -
  • Investment Firms Come to the Forefront Among Owners of Local Newspapers

    Investment companies – which have no deep roots in community publishing – have become the dominant owners of local daily newspapers in the U.S. Today seven investment entities control 349 dailies, well ahead of either the 196 belonging to long-established private publishers that include companies like Hearst and Advance Publications or the 161 public publishers that include l ...

    Tom Grubisich/ Street Fight- 12 readers -
  • How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights

    30A, the independent site that covers Santa Rosa Beach and neighboring communities along West Florida’s Gulf Coast, has done it again set a revenue record for 2016 with a big, double-digit increase over 2015. 30A’s website is just one of the 55 activities that are its brand. We recently caught up with founder and CEO Mike Ragsdale, who tells us why diversification – including ...

    Tom Grubisich/ Street Fightin How To's- 15 readers -
  • With $200k Boost, LION Aims to Take ‘Indie’ News to Next Level

    It was bracing news when local news advocate Michele McLellan’s Block by Block Community News Summit shut down for good after its third annual convention in 2012. But before participants departed from their Chicago venue that fall, they paused long enough to sit down and create a successor – the Local Independent Online News (LION) Publishers association.

    Tom Grubisich/ Street Fight- 16 readers -
  • Should Local News Should Open Its Heart to Emojis?

    Six billion emojis are shared every day, but few of them appear on local news sites. Sometimes they’ll be stuck on a weather report here or there, but, by and large, local news remains pretty buttoned up online about emotional values. Dana Loberg, founder and CEO of MojiLaLa, thinks emojis could help local news sites not only make better connections with their present users ...

    Tom Grubisich/ Street Fight- 17 readers -
  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. In its earliest days, the Consortium, which was founded in September 2013, heavily promoted the reach of its 50 members, the majority of which are daily n ...

    Tom Grubisich/ Street Fight- 20 readers -
  • SeeClickFix Grows Its Base to Over One Million Problem-Flagging Citizens

    SeeClickFix, which has used 21st-century technology to fix 2,666,448 problems (and still counting) in municipalities and other jurisdictions around the country, has just moved into a repurposed 19th-century building in downtown New Haven. In this Q & A, CEO Ben Berkowitz talks about how the company he founded eight years ago has grown into a network of more than a million ...

    Tom Grubisich/ Street Fight- 25 readers -
  • Jersey’s New Brunswick Today Punches Its Way to a New Model for Local News

    Does Central New Jersey’s New Brunswick Today represent the future of local news? Consider what it’s already doing: Publishing a free monthly print edition in addition to its website. Carrying editorial content in English and Spanish in both its digital and print editions to reach the large Hispanic and Latino populations of New Brunswick, which comprise 50% of the city’ ...

    Tom Grubisich/ Street Fight- 23 readers -
  • Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

    Local newspapers keep grasping for the giant numbers that Facebook dangles in front of them: millions upon millions of unique visitors, and billions of pageviews. With such numbers, the partnerships between the newspapers and Facebook are supposed to be a “win-win.” But the results are proving to be quite different.

    Tom Grubisich/ Street Fight- 16 readers -
  • TownNews Founder: News Sites Will ‘Perish’ Without Latest AdTech

    In 1989, the 2,400-baud modem was state-of-the-art in transmitting digital data over balky telephone lines with their old-fashioned analog technology. In northwest Montana. veteran journalist Marc Wilson, the new owner of the weekly Bigfork Eagle, used this small black box to enter what he saw as the new era of digital publishing.

    Tom Grubisich/ Street Fight- 18 readers -
  • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

    Since its launch in early 2012, the ad-service company Broadstreet has grown to 250 mostly independent local news publishers and trade publications. In this Q & A, Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and ...

    Tom Grubisich/ Street Fightin Display- 12 readers -
  • Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

    There are 50 million children 12 and under in the U.S., and Renee Levine of Scarsdale, NY. – the mother of two of them – sees the parents of many of those kids as the crowdsourcing future of her new website ParentNation. Levine and her husband Josh launched their hyperlocal-zoned site in September in the New York City suburbs of Westchester County, N.Y.

    Tom Grubisich/ Street Fight- 15 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.

    Tom Grubisich/ Street Fight- 1 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about the interests of the people in their market.

    Tom Grubisich/ Street Fight- 22 readers -