Tom Grubisich

  • ‘Media-Nxt’: How Local News Can Finally Enter Its Digital 21st Century

    The 21st century is almost 18 years old, but in crucial ways most of those years have passed right by the local news industry. It’s not that the industry remains that stuck in its print past. It knows it must innovate for its paramount goal — to build richer relationships with its readers. It knows doing so will help readers enjoy better lives and become better citizens.

    Tom Grubisich/ Street Fight- 17 readers -
  • Facebook Has a New Mission That Just May Benefit Local Publishers

    Facebook doesn’t call itself a technology company anymore. “It’s a “new kind of platform,” says founder Mark Zuckerberg. But I think the world – in particular local news publishers — should forget the semantics and focus instead on what Facebook is actually doing. I suggest Facebook watchers and its news partners begin by understanding the significance of the new Facebook mis ...

    Tom Grubisich/ Street Fightin Social Facebook- 15 readers -
  • Facebook Talks About Its ‘Shared Future’ With Local News Publishers

    Column inch by column inch, news publishers are being devoured by Facebook and Google. At least that’s the way it looks in the headlines. The predicament was summed up in the recent BuzzFeed article, “The Campaign Against Facebook and Google’s ‘Duopoly’ Is Going Nowhere.” But underneath the grim headlines, many news publishers, big and small, for-profit and nonprofit, are mak ...

    Tom Grubisich/ Street Fightin Social Facebook- 17 readers -
  • New CEO at Daily Voice Says Full-Bore Expansion Is His Mission

    Daily Voice, which is published in 76 mostly affluent suburban communities in the tri-state area of New York, Connecticut and North New Jersey, has a new CEO who comes with strong experience in digital news publishing, especially advertising. He is Randy Kilgore, who has been senior adviser at Empirical Media, which counsels news publishers on how to meet the often thorny cha ...

    Tom Grubisich/ Street Fightin Display- 21 readers -
  • How Local News Publishers Can Score With Proximity Marketing

    Equipped with their smartphones, today’s consumers do their research, compare products and prices and make their buying decisions on their way to or inside a store. For competing retailers, this is the moment for “proximity marketing” — sending those consumers a “buy” message that lights up the device in their hand or pocket or purse.

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

    Gannett’s USA TODAY NETWORK of 109 daily newspapers has 110 million unique digital visitors each month (40 million to the local papers and 70 million to USA Today), putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at Gannett and the Network, is more focused on quality than quantity — what those many millions of ...

    Tom Grubisich/ Street Fight- 11 readers -
  • LMA’s Innovation Sleuth Finds ‘Compelling’ Breakthroughs in News Industry

    Jed Williams is the Local Media Association’s Innovation Mission tour leader. So far this year, Williams has led a week-long bicoastal national tour to media business companies like Google, Gannett, Tribune Broadcasting, McClatchy, Spirited Media and Matter in May, as well as three shorter regional tours — the most recent being three days in the Boston area in late June that i ...

    Tom Grubisich/ Street Fight- 14 readers -
  • Behind Home Page Media’s Growth in Nashville: Change and One Big Constant

    Entering its ninth year as the major independent news provider in metro Nashville, Home Page Media Group continues to expand. Now it has leaped beyond big and affluent Williamson County south of Music City to northerly Sumner County for its sixth site. It has also launched site No. 7 in the midsize community of Bellevue in Davidson County adjacent to Williamson.

    Tom Grubisich/ Street Fight- 18 readers -
  • Insticator Uses Trivia to Make a Serious Case for Ad Revenue

    If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160 ...

    Tom Grubisich/ Street Fight- 20 readers -
  • 30A Takes Its Local Media Success Story 5,637 Miles to Moscow

    “Think globally, act locally,” the saying goes. But Mike Ragsdale, founder and CEO of 30A, which serves the more than 20 beach communities on the Florida Panhandle’s Gulf Coast, recently decided to turn that truism on its head and act as well as think globally. It happened at the “3D Journalism” forum in Moscow, where Ragsdale and six other foreign news executives, including ...

    Tom Grubisich/ Street Fight- 16 readers -
  • How a Small South Texas Daily Is Building a Profitable Digital Future

    The Victoria (Tex.) Advocate, the second-oldest daily newspaper in Texas, was founded in May 1846, several months after the embattled Republic of Texas became a state and just days after the outbreak of the Mexican-American War. The family-owned Advocate, which serves a nine-county South Texas market of 250,000, has been printed mostly without interruption for 171 years, but ...

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

    Content is king. But newspapers especially should heed the lament of Shakespeare’s King Henry IV: “Uneasy lies the head that wears a crown.” Those words echo through Borrell’s recently published update to its “Benchmarking Local Media Digital Revenue.” The most telling revenue numbers in the report are how Facebook, whose news content is much less trusted by Internet users, ...

    Tom Grubisich/ Street Fight- 19 readers -