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It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale. In 2015, 73% of marketers believed that video had a positive impact on their marketing results. And it’s predicted that by 2020 a whopping 75% of mobile traffic will consist of video content. In fact, YouTube has reported that mobile video consumption rises by 100% each year.
Social video grabs our attention faster than any other form of content—quite an achievement in the age of the swift swipe-and-scroll. Thanks to its visual and creative capabilities, video content can rack up millions of views, putting your business in the spotlight for new and potential customers and giving your brand the chance to earn the coveted title of viral.