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It’s no secret that using video in your marketing campaigns is a great way to reach your target audience at scale. In 2015, 73% of marketers believed that video had a positive impact on their marketing results. And it’s predicted that by 2020 a whopping 75% of mobile traffic will consist of video content. In fact, YouTube has reported that mobile video consumption rises by 100% each year.
Social video grabs our attention faster than any other form of content—quite an achievement in the age of the swift swipe-and-scroll. Thanks to its visual and creative capabilities, video content can rack up millions of views, putting your business in the spotlight for new and potential customers and giving your brand the chance to earn the coveted title of viral.
Displaying amazing visual content online isn’t reserved for top dogs – companies small or large can use the web to share beautiful visual content online and, as a result, increase their conversions. Think about it – what do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design.
Many people want to know the big secret to make a video go viral, but the truth is, there is no magic trick. There is a clear formula and plenty of tips and tricks to make videos, gifs, Tumblr accounts, or pretty much anything go viral. Jonah Berger broke it down in his book Contagious: the Social Currency, and there’s even a viral coefficient calculator so you can check your chances online.