Tom Schmitz

  • 2015 SEO Not A Playbook: The Half-Decade Edition

    Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but forgotten search engines.

    Tom Schmitz/ Search Engine Landin SEO- 15 readers -
  • Pound Wise, Penny Foolish SEO (And Content Marketing)

    Is your marketing pound wise and penny foolish? What do I mean, and how does this impact search engine optimization (SEO)? Pound Wise Marketing Getting in front of decision makers and their influencers is difficult. That is why each year, companies that sell big-ticket items enthusiastically commit large chunks of money to purchase email lists, sponsor webinars and push out press releases.

    Tom Schmitz/ Search Engine Landin Social SEO Content Google- 25 readers -
  • Should You Copy A Top Site’s SEO?

    Should your SEO emulate the same optimization found on top websites? To answer this question, look at Amazon.com. Amazon.com is in the business of SEO. It may employ more SEO professionals than any other company; if not, it is right up at the top. Amazon incorporates SEO into everything, both manually and programmatically.

    Tom Schmitz/ Search Engine Landin SEO Google- 11 readers -
  • What Makes Enterprise SEO And Does Your Site Need It?

    Most businesspeople have a good idea what an enterprise company is: either a Fortune 1000 or Global 2000 company (basically, a really big corporation). But what makes an enterprise website – i.e., a site that will benefit from enterprise SEO? When it comes to enterprise SEO, it’s less about the size of the company and more about the number of pages, especially products or services.

    Tom Schmitz/ Search Engine Landin SEO Google- 18 readers -
  • Is SEO Being Ripped Asunder?

    SEO is very much alive. It's just getting ripped-apart limb from limb, organ-by-organ, and transplanted as living tissue into various branches of marketing, development and IT departments. While companies incorporate SEO into specialties (experts working in detached disciplines), the industry's response has been for SEO professionals to generalize as Inbound Marketers.

    Tom Schmitz/ Search Engine Landin SEO- 11 readers -
  • Do Your Own 5-Minute SEO Audit

    If you've gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don't worry if this takes you 10 or 15 minutes. This is one of those "the more you do, the faster you get" things.

    Tom Schmitz/ Search Engine Landin SEO- 20 readers -
  • Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider

    Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you'll keep your reputation, your clients, and the search engines happy! 1. Follow The Search Engines' Guidelines First, the obvious. Search engines have rules of the road. Learn them.

    Tom Schmitz/ Search Engine Landin SEO- 19 readers -
  • Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider

    Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for performing ethical SEO. By sticking to these guidelines, you’ll keep your reputation, your clients, and the search engines happy! 1. Follow The Search Engines’ Guidelines First, the obvious. Search engines have rules of the road. Learn them.

    Tom Schmitz/ Search Engine Landin SEO- 5 readers -
  • Advanced SEO Experiments: Google’s Title Tag Changes

    Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can apply advanced optimization techniques does not mean you should. In most cases, SEO essentials will provide more and speedier improvements long before advanced optimization techniques need come into play.

    Tom Schmitz/ Search Engine Landin SEO- 10 readers -