tom smith

  • Does your website suffer from one of these five content gaps?

    In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by (and recover from) a content penalty at any time. But, more problematically, it also means it’s becoming impossible to diagnose why a website has dropped in rankings. Google ultimately does not want us to understand how its ranking algorithm works, because there ...

    Search Engine Watchin SEO Content- 19 readers -
  • How to use data to justify SEO fixes

    SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast projections.

    Search Engine Watchin SEO How To's- 19 readers -
  • Nine quick fixes to improve your stagnant SEO

    You’re no SEO beginner. You’ve sorted your technical SEO. Your site is being crawled regularly and Google is quick to index new pages on your site. You’ve got a solid keyword strategy and you’ve implemented all your main terms across site. You’re in your site’s Search Console daily, and you catch Rand’s Whiteboard Fridays every week. But yet… you haven’t seen much organic growth in months.

    Search Engine Watch- 30 readers -
  • Why your brand needs a style guide

    Brands need content. It’s at the heart of the ‘brand as publisher’ concept. They need to use the power of words to reach out to their audience and deliver the product or service they need. As Zazzle’s MD Simon Penson put it in a post for Moz, the idea here is: “that you’re able to build an engaged, loyal audience of value for your brand… an audience you can then monetize later.

    Search Engine Watch- 21 readers -