Tom Whatley

  • Content Distribution Strategies and Tools to Drive Traffic

    You’re certain that the content you’ve created is valuable, so why are you not seeing the traffic and conversions? Often the problem is down to distribution. Sure, we execute the usual activities: Share to our social platforms, send out an email campaign, encourage our employees to share. But what about new visitors? Where are they? This problem is usually caused by the lack ...

    Tom Whatley/ Content Marketing Institutein Content- 14 readers -
  • Connecting with and selling to the C-Suite

    When I first started exploring C-suite marketing the CEO of our company, James Harris, told me of a conversation he once had with a top performing salesperson. The jist of it was that, among the various elements of selling, likeability was what they rated the lowest. When James pressed on for more information, this is what they said: “I don’t need to be liked.

    Tom Whatley/ Econsultancy- 2 readers -
  • Gain trust from the C-suite by being independent

    If you’re currently marketing to C-Suite executives and other senior decision makers, you already know how hard it is to generate the sort of sales pipeline that could yield six to seven figures for your organisation. The difficulty comes in building credibility for your brand, establishing trust with the C-Suite and delivering value before ever trying to sell them anything.

    Tom Whatley/ Econsultancy -
  • Gain trust from the C-suite by being independent

    If you’re currently marketing to C-Suite executives and other senior decision makers, you already know how hard it is to generate the sort of sales pipeline that could yield six to seven figures for your organisation. The difficulty comes in building credibility for your brand, establishing trust with the C-Suite and delivering value before ever trying to sell them anything.

    Tom Whatley/ Econsultancy- 2 readers -