tony edward

  • How to avoid an outbound link penalty from Google

    Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide.

    Marketing Landin SEO Google How To's- 13 readers -
  • How to avoid an outbound link penalty from Google

    Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide.

    Search Engine Landin Affiliate SEO Google How To's- 18 readers -
  • What Google’s experimental content podium means for SEO

    Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out.

    Marketing Landin SEO Content Google- 15 readers -
  • How Pokémon Go can help generate SEO and foot traffic

    Pokémon Go is all the rage right now, and it’s unlike anything we have seen in the gaming world. It is having a major impact on local businesses as well. The game has users, both kids and adults, walking everywhere trying to catch Pokémon. And those users are ending up near local businesses! A recent article published on Huffington Post tells the story of a local business, M ...

    Search Engine Landin SEO- 6 readers -
  • Is your HTTPS setup causing SEO issues?

    Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured.

    Search Engine Landin SEO- 18 readers -
  • Beware of shady link schemes from black-hat SEOs

    Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow link for a fee of $550. Nicholas also claimed in his email that he is the only marketer providing this service at an affordable price. Here is screen shot of the email.

    Search Engine Landin SEO- 9 readers -
  • Why SEOs should not ignore Bing Webmaster Tools

    Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console.

    Marketing Landin SEO- 15 readers -
  • Why SEOs should not ignore Bing Webmaster Tools

    Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console.

    Search Engine Landin SEO- 9 readers -
  • How to enhance your Google Knowledge Graph result (case study)

    As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information within the Knowledge Graph panels. In February, Google started to allow official site representatives to edit/suggest changes to their Knowledge Graph panels. Here is an example of the message that appears to an official site representative whe ...

    Marketing Landin SEO Google How To's- 13 readers -
  • How to enhance your Google Knowledge Graph result (case study)

    As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information within the Knowledge Graph panels. In February, Google started to allow official site representatives to edit/suggest changes to their Knowledge Graph panels. Here is an example of the message that appears to an official site representative whe ...

    Search Engine Landin SEO Google How To's- 15 readers -
  • The Only Way To Be Successful At SEO: Take A Holistic Approach

    It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline m ...

    Marketing Landin Paid Search SEO- 16 readers -
  • The Only Way To Be Successful At SEO: Take A Holistic Approach

    It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline m ...

    Search Engine Landin Paid Search SEO- 20 readers -
  • How To Build Author Rank Without Google Authorship

    By now, we all know that Google Authorship is dead; John Mueller made the announcement in August 2014. However, at SMX East 2015, Google’s Gary Illyes said that webmasters and publishers should leave Authorship markup on their page. In a recent Twitter conversation, he also hinted that Google may bring back Authorship — no promises, of course.

    Search Engine Landin SEO Google How To's- 13 readers -
  • The Latest In Advanced Technical SEO: SMX East Recap

    For experienced SEO practitioners looking for advice on how to tackle complex technical issues, “The Latest In Advanced Technical SEO” was the panel to attend at SMX East. This session brought together seasoned industry veterans to discuss the challenges and opportunities that come with advanced technical search engine optimization, and the panelists had some great insights i ...

    Search Engine Landin SEO- 10 readers -
  • Social Profile SEO: Optimizing For Rankings & Search Visibility

    Social profiles are great assets for building your online presence. They are great for expanding your reach, for customer retention and engagement and for amplifying content. But they can also be great for capturing more search visibility for your brand. In today’s world of negative third-party reviews online, which can rank very high (cough, Yelp) for brand searches, you ne ...

    Search Engine Landin Social SEO Facebook- 32 readers -