tony edward

  • How to monitor Google Knowledge Graph changes and performance

    Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing.

    Marketing Landin Paid Search SEO Google How To's- 18 readers -
  • How to monitor Google Knowledge Graph changes and performance

    Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing.

    Search Engine Landin SEO Google How To's- 35 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question, here are some examples of what a b ...

    Search Engine Landin SEO Google- 23 readers -
  • How to avoid an outbound link penalty from Google

    Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide.

    Marketing Landin SEO Google How To's- 17 readers -
  • How to avoid an outbound link penalty from Google

    Most of us are aware of link penalties that occur if you have low-quality or spam links pointing to your site. But did you know you can also be penalized by Google for how you link to other websites from your site? Yup, you sure can. It’s called an “unnatural outbound links” penalty, and similar to the inbound link penalty, it can be applied partially or sitewide.

    Search Engine Landin Affiliate SEO Google How To's- 28 readers -
  • What Google’s experimental content podium means for SEO

    Google has been testing a new content platform called “Posts with Google,” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its struggles with trying to develop its own social network; Google Buzz is dead, and Google Plus seems to be on its way out.

    Marketing Landin SEO Content Google- 18 readers -
  • How Pokémon Go can help generate SEO and foot traffic

    Pokémon Go is all the rage right now, and it’s unlike anything we have seen in the gaming world. It is having a major impact on local businesses as well. The game has users, both kids and adults, walking everywhere trying to catch Pokémon. And those users are ending up near local businesses! A recent article published on Huffington Post tells the story of a local business, M ...

    Search Engine Landin SEO- 6 readers -
  • Is your HTTPS setup causing SEO issues?

    Google has been making the push for sites to move to HTTPS, and many folks have already started to include this in their SEO strategy. Recently at SMX Advanced, Gary Illyes from Google said that 34 percent of the Google search results are HTTPS. That’s more than I personally expected, but it’s a good sign, as more sites are becoming secured.

    Search Engine Landin SEO- 21 readers -
  • Beware of shady link schemes from black-hat SEOs

    Recently, one of my clients received an unsolicited email from a person named “Nicholas Salmons” offering to feature their business on Huffingtonpost.com with a do-follow link for a fee of $550. Nicholas also claimed in his email that he is the only marketer providing this service at an affordable price. Here is screen shot of the email.

    Search Engine Landin SEO- 14 readers -
  • Why SEOs should not ignore Bing Webmaster Tools

    Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console.

    Marketing Landin SEO- 18 readers -
  • Why SEOs should not ignore Bing Webmaster Tools

    Before I make my case about using Bing Webmaster Tools, I want to preface the conversation with a couple of statements: You should be optimizing your website based on Google’s guidelines and best practices, because they have the larger market share for search. By no means am I advocating the use of Bing Webmaster Tools in lieu of Google Search Console.

    Search Engine Landin SEO- 13 readers -
  • How to enhance your Google Knowledge Graph result (case study)

    As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information within the Knowledge Graph panels. In February, Google started to allow official site representatives to edit/suggest changes to their Knowledge Graph panels. Here is an example of the message that appears to an official site representative whe ...

    Marketing Landin SEO Google How To's- 18 readers -
  • How to enhance your Google Knowledge Graph result (case study)

    As Google continues to expand and roll out more Knowledge Graph results, we are now seeing opportunities to enhance the information within the Knowledge Graph panels. In February, Google started to allow official site representatives to edit/suggest changes to their Knowledge Graph panels. Here is an example of the message that appears to an official site representative whe ...

    Search Engine Landin SEO Google How To's- 27 readers -
  • The Only Way To Be Successful At SEO: Take A Holistic Approach

    It’s going to be 2016 soon, and if you still don’t have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth. SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline m ...

    Marketing Landin Paid Search SEO- 19 readers -