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The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate creative, media, television, radio, and print. Then along came digital marketing. The definition of integrated marketing became a bit muddied, but true to it’s promise, the move ...
Editor Note: This “pro” post is part of a two-part series about the proposed Search Marketing Code of Ethics, as presented by SEMPO at SearchCongress.org. To read the “anti” viewpoint from Kristine Schachinger and Alan Bleiweiss, click here. This post is not sponsored by any organization or party and was facilitated by the SEJ Editorial Team.