tony wright

  • 5 Examples of Print Advertising and Digital Marketing Integration Done Right

    The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate creative, media, television, radio, and print. Then along came digital marketing. The definition of integrated marketing became a bit muddied, but true to it’s promise, the move ...

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