- Our Blog
Content marketers often focus exclusively on creating content for prospective customers and clients. That’s great, and it helps spur growth. But when you grow, who’s going to do the extra work? Make sure you’re not forgetting a key audience that can be served by content marketing: prospective employees.
Search engine optimization (SEO) should be a linchpin in any successful content marketing plan. But with search engines updating algorithms on a frequent basis, how is a mortal content marketer supposed to keep up? We’ve collected advice from Content Marketing Institute contributors that will help content marketers navigate SEO even as search engine optimization evolves.