Travis Wright

  • The impact of GDPR on marketing technology and cybersecurity

    Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of a data breach, companies will have to pay the equivalent of 20 million euros or 4 percent of annual revenues, whichever is larger. Ouch! Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will ...

    Travis Wright/ Marketing Land- 16 readers -
  • Why UGC should be brands’ New Year’s content resolution in 2017

    Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.

    Travis Wright/ Marketing Landin Content- 16 readers -
  • Introducing the “Influencer Marketing Technology Landscape”

    Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. From discovery to engagement to tracking and reporting, there are many different solutions, but they don’t always fit together.

    Travis Wright/ Marketing Land- 17 readers -