Travis Wright

  • The impact of GDPR on marketing technology and cybersecurity

    Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of a data breach, companies will have to pay the equivalent of 20 million euros or 4 percent of annual revenues, whichever is larger. Ouch! Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will ...

    Travis Wright/ Marketing Land- 15 readers -
  • Why UGC should be brands’ New Year’s content resolution in 2017

    Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.

    Travis Wright/ Marketing Landin Content- 15 readers -
  • Introducing the “Influencer Marketing Technology Landscape”

    Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. From discovery to engagement to tracking and reporting, there are many different solutions, but they don’t always fit together.

    Travis Wright/ Marketing Land- 17 readers -
  • Digital Marketing’s Secret Sauce Shouldn’t Be So Secret

    Transparency is crucial in all relationships — romantic, platonic, familial, and of course the all-important relationship between small businesses and their digital marketing experts. Unfortunately, the same customer complaints keep cropping up. Clients say that their digital marketers over-promise, bombard them with jargon, and don’t explain things clearly or thoroughly.

    Travis Wright/ Marketing Land- 25 readers -
  • The Content Analytics Tool To Rule Them All?

    As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago, and since then, I use it almost daily. Why? It’s the best content analytics and curation tool that I’ve ever come across. It’s helpful for community managers who are looking for great content to share, and it also comes in handy for conten ...

    Travis Wright/ Marketing Landin Social SEO Content- 38 readers -
  • Growing Marketing Technologists & The Future Of Modern Marketing

    A roomful of marketing technologists were jokingly called unicorns at last month’s MarTech Conference. The marketing technology space is expanding and growing at such an unprecedented speed that many organizations don’t yet have the talent to execute fully in it. Several speakers at the MarTech conference called for training, educating and growing your own unicorns to meet this critical need.

    Travis Wright/ Marketing Land- 21 readers -
  • Questions To Ask About Your Biggest Marketing Technology Challenges

    What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the problem. There is no be-all, end-all marketing technology solution that will make the CIO and CMO rest easy at night.

    Travis Wright/ Marketing Land- 25 readers -
  • Removing The Fog From The Marketing Cloud

    Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to service reps or find a store, and it took years before you could effectively showcase and optimize products like you can today with a marketing cloud. and e-commerce have evolved in the past 20 due to third-party technologies.

    Travis Wright/ Marketing Landin Retargeting- 22 readers -