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Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of a data breach, companies will have to pay the equivalent of 20 million euros or 4 percent of annual revenues, whichever is larger. Ouch! Beginning on May 25, 2018, the General Data Protection Regulation (GDPR) will ...
Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.
Of all of my social media channels, Twitter has been the best one for building relationships. Over the years, I’ve used many tools to grow my connections, so after being on Twitter for nearly 10 years, it was time to start over and see what would happen. Up until recently, I had never unfollowed anyone who followed me. I only unfollowed those who weren’t following me.
Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that might not be on your radar.
Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. From discovery to engagement to tracking and reporting, there are many different solutions, but they don’t always fit together.
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the ...