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Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so that it resonates with your audience can be difficult, if not impossible. To help you optimize your martech strategies, I’ve compiled a list of 11 of the hottest technologies that might not be on your radar.
Influencer marketing is a “hot mess,” according The Wall Street Journal. I tend to agree, as it’s a challenge to build the ideal marketing technology stack. Currently, with influencer marketing technology, there isn’t one solution that comprehensively covers all areas. From discovery to engagement to tracking and reporting, there are many different solutions, but they don’t always fit together.
If you’ve been in the enterprise search game for as long as I have, you’ve seen many of the same vendors dominate the ecosystem for the better part of a decade. Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the ...
Just as you can’t build a solid, long-lasting edifice on a foundation of mucky soil, the foundation of the marketing technology stack is critical to its efficacy and long-term benefit to the organization. You need to build on bedrock, and for martech, that means CRM (customer relationship management), marketing automation and tag management.
Transparency is crucial in all relationships — romantic, platonic, familial, and of course the all-important relationship between small businesses and their digital marketing experts. Unfortunately, the same customer complaints keep cropping up. Clients say that their digital marketers over-promise, bombard them with jargon, and don’t explain things clearly or thoroughly.
First of all, if you get into Marketing… you’d better love learning. This space changes more frequently than Lady Gaga’s weird outfits. If you stand still for too long, you will get passed by. You have to be on top of your game, to keep learning and growing. When asked what my secret to success in marketing is, my answer is immediate: continual education.
As a marketing technologist, one of my favorite things is to test out new technologies. BuzzSumo found its way to me about 6 months ago, and since then, I use it almost daily. Why? It’s the best content analytics and curation tool that I’ve ever come across. It’s helpful for community managers who are looking for great content to share, and it also comes in handy for conten ...
Who you partner with in business can make or break your future—and LiveRamp has a knack for teaming up with only the best. The latest dynamic duo is LiveRamp + Ensighten. Together, these companies are offering 1:1 personalization solutions complemented with simple integration. From 2007-2008 I had an unfunded start-up called Adiqus which focused on Advertising Intelligence, ...
A roomful of marketing technologists were jokingly called unicorns at last month’s MarTech Conference. The marketing technology space is expanding and growing at such an unprecedented speed that many organizations don’t yet have the talent to execute fully in it. Several speakers at the MarTech conference called for training, educating and growing your own unicorns to meet this critical need.
What happened in the marketing technology industry? If it was made for, well, marketers, why is it so freaking hard for traditional marketers to wrap their minds around the space? Many of the marketing technology solutions solve only one problem or part of the problem. There is no be-all, end-all marketing technology solution that will make the CIO and CMO rest easy at night.
Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to service reps or find a store, and it took years before you could effectively showcase and optimize products like you can today with a marketing cloud. and e-commerce have evolved in the past 20 due to third-party technologies.