tricia meyer

  • Sponsor the PMA at ASE17

    The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Sponsorship opportunities are a great way for your company not only to support the PMA but also to reach a wider audience. We have three sponsorship opportunities for Affiliate Summit East 2017 in New York and some are already taken: PMA Brunch ...

    The PMA- 11 readers -
  • Industry Champion PartnerCentric Acquired by CEO Stephanie Harris

    It was announced this week that PMA Industry Champion and Outsourced Program Management agency Schaaf-PartnerCentric was acquired by its CEO, Stephanie Harris. Brook and Forrest Schaaf have long been huge personal supporters of the PMA, and the company they started has helped us grow since our early days.

    The PMA- 14 readers -
  • I Am Performance Marketing: AvantLink’s Chad Waite

    (With thanks to Jen Crego and Mike Allen for their work on this next installment in our I Am Performance Marketing series!) Chad Waite lives in Sandy, Utah and is the marketing manager of AvantLink. AvantLink is a leading affiliate marketing network with the goal of quality over quantity. They consistently strive to challenge standard practices and disrupt the industry status quo.

    The PMAin Affiliate- 23 readers -
  • PMA Online Shopping Survey Results

    The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order of preference): Shipped Directly to My Door (61.

    The PMA- 17 readers -
  • I am Performance Marketing: Carolyn Kmet

    Carolyn Kmet lives in Evanston, Illinois, and is a senior lecturer at Loyola University of Chicago. Her specialty is information systems; however, she has a rich background in performance marketing – including such powerhouses as Orbitz, ShareASale, and All-Inclusive Marketing. In conducting our I Am Performance Marketing feature profiles series, we had the opportunity to as ...

    The PMAin Affiliate- 11 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may also find it help ...

    The PMAin Affiliate- 11 readers -
  • FTC Update on Instagram Disclosure Plus Free Whitepaper

    FTC Update on Instagram Disclosure Plus Free Whitepaper by Tricia Meyer | Apr 19, 2017 | FTC | Today the FTC announced that it issued over 90 letters to influencers and marketers regarding proper relationship disclosure in Instagram posts. Although it did not release names, it did provide to the public a sample letter that gives some insight into the the FTC’s views.

    The PMAin Social- 11 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Su ...

    The PMA- 12 readers -
  • Save the Date: “I Am Performance Marketing Week”

    Get ready to help the PMA celebrate the first ever “I Am Performance Marketing” Week. To help highlight our ongoing campaign of performance marketing awareness, the Industry Advancement Council invites all members to participate the first week of May. What do you need to do? First, be on the lookout for more official information about how you can participate as we get ...

    The PMAin Affiliate- 15 readers -
  • FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions

    FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions by Tricia Meyer | Mar 9, 2017 | FTC | The FTC filed a complaint against a merchant (Credit Bureau Center), a network (Revable Network, LLC), and an affiliate marketer (Andrew Lloyd). The FTC alleged unfair or deceptive acts, negative opinion marketing, and violation of certain advertising disclosure regul ...

    The PMAin Affiliate- 18 readers -
  • FTC Compliance Update

    The Coupons and Deals Council recently tackled the issue of FTC Compliance and what we have learned since the original .Com Disclosures. The following includes updated sources and information geared toward the affiliate marketing industry. Why is Compliance Important? Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants.

    The PMAin Affiliate- 13 readers -