tricia meyer

  • Sponsor the PMA at ASE17

    The Performance Marketing Association will once again be participating at Affiliate Summit both exhibiting and with a member meetup. Sponsorship opportunities are a great way for your company not only to support the PMA but also to reach a wider audience. We have three sponsorship opportunities for Affiliate Summit East 2017 in New York and some are already taken: PMA Brunch ...

    The PMA- 11 readers -
  • Industry Champion PartnerCentric Acquired by CEO Stephanie Harris

    It was announced this week that PMA Industry Champion and Outsourced Program Management agency Schaaf-PartnerCentric was acquired by its CEO, Stephanie Harris. Brook and Forrest Schaaf have long been huge personal supporters of the PMA, and the company they started has helped us grow since our early days.

    The PMA- 14 readers -
  • I Am Performance Marketing: AvantLink’s Chad Waite

    (With thanks to Jen Crego and Mike Allen for their work on this next installment in our I Am Performance Marketing series!) Chad Waite lives in Sandy, Utah and is the marketing manager of AvantLink. AvantLink is a leading affiliate marketing network with the goal of quality over quantity. They consistently strive to challenge standard practices and disrupt the industry status quo.

    The PMAin Affiliate- 23 readers -
  • PMA Online Shopping Survey Results

    The PMA Measurements and Insights Council recently conducted a survey to ascertain the top reasons that consumers shop online. With over 750 respondents in 48 states, the survey was a good representation of the various reasons often given by shoppers. When asked for the top 3 reasons that they shop online, consumers responded (in order of preference): Shipped Directly to My Door (61.

    The PMA- 17 readers -
  • I am Performance Marketing: Carolyn Kmet

    Carolyn Kmet lives in Evanston, Illinois, and is a senior lecturer at Loyola University of Chicago. Her specialty is information systems; however, she has a rich background in performance marketing – including such powerhouses as Orbitz, ShareASale, and All-Inclusive Marketing. In conducting our I Am Performance Marketing feature profiles series, we had the opportunity to as ...

    The PMAin Affiliate- 12 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may also find it help ...

    The PMAin Affiliate- 12 readers -
  • FTC Update on Instagram Disclosure Plus Free Whitepaper

    FTC Update on Instagram Disclosure Plus Free Whitepaper by Tricia Meyer | Apr 19, 2017 | FTC | Today the FTC announced that it issued over 90 letters to influencers and marketers regarding proper relationship disclosure in Instagram posts. Although it did not release names, it did provide to the public a sample letter that gives some insight into the the FTC’s views.

    The PMAin Social- 11 readers -
  • Quick Online Shopping Survey (Help Us Spread the Word!)

    The Performance Marketing Association is conducting a short survey to collect feedback about online shopping. The survey takes only one minute and will be used to help us better understand consumer shopping habits as they relate to the players in our industry. Su ...

    The PMA- 12 readers -
  • Save the Date: “I Am Performance Marketing Week”

    Get ready to help the PMA celebrate the first ever “I Am Performance Marketing” Week. To help highlight our ongoing campaign of performance marketing awareness, the Industry Advancement Council invites all members to participate the first week of May. What do you need to do? First, be on the lookout for more official information about how you can participate as we get ...

    The PMAin Affiliate- 16 readers -
  • FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions

    FTC Alleges Both Merchant and Affiliate Liable for Affiliate Actions by Tricia Meyer | Mar 9, 2017 | FTC | The FTC filed a complaint against a merchant (Credit Bureau Center), a network (Revable Network, LLC), and an affiliate marketer (Andrew Lloyd). The FTC alleged unfair or deceptive acts, negative opinion marketing, and violation of certain advertising disclosure regul ...

    The PMAin Affiliate- 18 readers -
  • FTC Compliance Update

    The Coupons and Deals Council recently tackled the issue of FTC Compliance and what we have learned since the original .Com Disclosures. The following includes updated sources and information geared toward the affiliate marketing industry. Why is Compliance Important? Compliance affects everyone in the affiliate marketing channel and protects both affiliates and merchants.

    The PMAin Affiliate- 14 readers -
  • Jamie Birch Joins PMA Board of Directors

    Follow I am happy to announce the newest member of our Board of Directors, Jamie Birch, Founder/CEO of JEBCommerce. Jamie in his own words from his BOD application: I’ve been in affiliate marketing since 1999 as an affiliate, an in-house manager and running an agency. I’ve also managed multi-channel digital marketing campaigns for large corporations.

    The PMA- 10 readers -
  • PMA Success at Affiliate Summit West

    Last week the PMA had a terrific showing at Affiliate Summit West in Las Vegas. The conference afforded us an opportunity not only to meet with current members but also to recruit new members. Here were some of the highlights. Networking Cocktail Party 80 members met and mingled over brunch and cocktails to kick off the conference Sunday morning.

    The PMAin Affiliate- 11 readers -
  • What You Missed From the PMA in 2016

    Even if you read every newsletter and watch for our social media posts, you probably missed something the Performance Marketing Association did last year. Here’s a quick wrap-up of some of the most important things we accomplished in 2016. We kicked off the year by meeting members at Affiliate Summit West at our Meet Market Table and our CEO’s Cocktail Hour in January.

    The PMAin Affiliate- 12 readers -
  • Meet the PMA at Affiliate Summit West 2017

    Meet the PMA at Affiliate Summit West 2017 by Tricia Meyer | Jan 4, 2017 | Board of Directors, Industry News and Events, PMA Happenings | We’re just days away from Affiliate Summit and your chance to meet up with PMA members at various events. Whether you are looking for industry information, networking, or organization updates, PMA members will be all over ASW17! Where can ...

    The PMAin Affiliate- 14 readers -
    Earlier about the same topic:
  • PMA Members Speaking at Affiliate Summit West 2017

    The Performance Marketing Association is made up of a diverse group of professionals who are known throughout the industry. Because of that, I am not surprised to see over 30 PMA members speaking about a wide variety of topics at Affiliate Summit West 2017. To help promote their sessions and let others know how they can see them, I have put together the following list of mem ...

    The PMAin Affiliate- 21 readers -