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  • Correlation, Causation, and Their Impact on AB Testing

    Correlation and causation are two very different things. Often correlation is at work while the causation is not. By understanding how to identify them, we can master correlation, causation and the decisions they drive. In 2008, Hurricane Ike stormed his way through the Gulf of Mexico, striking the coasts of Texas and Louisiana.

    The Conversion Scientist- 24 readers -
  • How an A/A Test Gives You Confidence

    Nothing gives you confidence and swagger like AB testing. And nothing will end your swagger faster than bad data. In order to do testing right, there are some things you need to know about AB testing statistics. Otherwise, you’ll spend a lot of time trying to get answers, but instead of getting answers, you’ll end up either confusing yourself more or thinking you have an ans ...

    The Conversion Scientist- 20 readers -
  • 3 Very Different Meanings of the Word “Redesign”

    Have you ever found yourself in the middle of a conversation or argument and it suddenly hits you that the two of you aren’t talking about the same thing? Then you have that brilliant “aha” moment where you can actually start making some progress. One workplace conversation that can be particularly tricky is whether your company should redesign its website.

    The Conversion Scientist- 23 readers -
  • Your Ecommerce Return Policy, Farting Hippos, Poor Web Design

    The Conversion Scientists are reading some good stuff at the moment. Do you have any to add? “I don’t know about you, but anytime I see or hear mention of a story about a dog or a cute panda sneezing or a hippo farting, I get excited and immediately need to read or see more.” The kind of traffic that comes to a “Clickbait” headline is often not well qualified.

    The Conversion Scientist- 12 readers -
  • 6 Persuasion Tactics to Increase Conversions

    Sales and marketing have changed dramatically over the last few decades. Gone are the days when you need to go door to door to sell your products or services. Most startups these days don’t even have a phone sales team. With the Internet, it has all moved online. However, just because the methods have changed, it doesn’t mean the underlying principles have.

    The Conversion Scientist- 20 readers -