tripti shrivastava

  • What’s Driving Social Conversations This Shopping Season?

    Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers.

    Simply Measured -
  • 5 Ways NASA Accomplishes Its Digital Marketing Mission

    All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery, and has done a tremendous job at keeping spac ...

    Simply Measured -
  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand awareness.

    Simply Measuredin Social- 14 readers -
  • How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

    In our earlier posts about how brands perform on Instagram, we looked at the tactics that leading brands like Starbucks and BMW are using to engage with their followers and grow their communities on the platform. While having an intimate knowledge of these strategies is indispensable, how can we determine which content should be used to maximize impact? Future of Social Do ...

    Simply Measuredin Social- 13 readers -
  • How Social Sentiment Has Transformed for Soylent

    Soylent, the three-year-old meal replacement solution startup, came into existence as its founder Rob Reinhart hacked his way beyond meals – tired of shopping for groceries, cooking, and scrubbing the dishes. 3 Quick Reports for Measuring Brand Awareness Download The brand gets its name from the 1966 science fiction novel Make Room! Make Room!, which discusses the impact ...

    Simply Measuredin Social How To's- 17 readers -
  • How Wayfair Made Instagram Its Strongest Social Channel

    It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: 71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions 78% of people said that branded social media po ...

    Simply Measuredin Social How To's- 16 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

    Simply Measuredin Social How To's- 9 readers -
  • How Brands Are Using Instagram Stories to Impact the Buyer’s Journey

    When you consider the ever-shrinking human attention span (from twelve seconds in the year 2000 to eight seconds now), it isn’t a surprise that authentic, ephemeral content is resonating with social media audiences. The 2016 State of Social Marketing Download Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with.

    Simply Measuredin Social How To's- 12 readers -
  • What Makes BMW the Most Engaging Car Brand on Instagram?

    Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins hands down.

    Simply Measuredin Social- 12 readers -
  • How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond

    In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputed retailers in the world. Measuring Your Digital Brand Impact Download Whole Foods is hyperlocal not just via product offerings and in-st ...

    Simply Measuredin Social How To's- 13 readers -