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We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. On social media, Black Friday was talked about a lot more than Cyber Monday, generating 3.
Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers.
All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery, and has done a tremendous job at keeping spac ...
Today, America votes for her next president. As we all wait with bated breath for the final outcome, and its repercussions, here we look at how social media has voted so far for the candidates. We looked at all the mentions which stated “I voted for…” for each candidate since the final debate on Oct 19, 2016.
Since the Democratic and Republican conventions this year, we have been monitoring the conversations about Hillary Clinton and Donald Trump on Facebook & Twitter. We have seen Mr. Trump leading the conversations on Twitter throughout. Now, with less than a week left for the elections this year, the gap between mentions of both the candidates on Twitter seems to be narrowing.
With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand awareness.
In our earlier posts about how brands perform on Instagram, we looked at the tactics that leading brands like Starbucks and BMW are using to engage with their followers and grow their communities on the platform. While having an intimate knowledge of these strategies is indispensable, how can we determine which content should be used to maximize impact? Future of Social Do ...
Soylent, the three-year-old meal replacement solution startup, came into existence as its founder Rob Reinhart hacked his way beyond meals – tired of shopping for groceries, cooking, and scrubbing the dishes. 3 Quick Reports for Measuring Brand Awareness Download The brand gets its name from the 1966 science fiction novel Make Room! Make Room!, which discusses the impact ...
This year’s presidential debates have been setting social media records. The second debate toppled the first presidential debate as the most tweeted debate ever, with over 17 million people tweeting about the face-off between the Democratic presidential nominee Hillary Clinton and Donald Trump, the Republican nominee.
The last time we looked at Red Bull’s social media performance was three years ago. They were just getting started on Instagram. It was their smallest channel by audience size when compared to Facebook, Twitter, Google+, and Youtube.A lot has changed since then. Today, Instagram is Red Bull’s strongest social channel for audience size and growth.
It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: 71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions 78% of people said that branded social media po ...
Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.
In our earlier blog post about the NFL, we wrote about what was driving conversations on social media for top teams, players, and brands in the first few weeks of football season. Here is a quick update on what happened in week 4. The Teams The New England Patriots are the most talked-about team right now, driven by conversations around the team’s quarterback, Tom Brady, m ...
When you consider the ever-shrinking human attention span (from twelve seconds in the year 2000 to eight seconds now), it isn’t a surprise that authentic, ephemeral content is resonating with social media audiences. The 2016 State of Social Marketing Download Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with.
It is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level, by creating dedicated pages for coffees on various platforms like Twitter and Instagram.
The first two weeks of the NFL Season 2016 have come and gone. Excitement is widespread, and there is much analysis about which teams will emerge as most valuable, and who will win the MVP of the season. Here we look at who and what drove conversations about the NFL on social media between Sept 8–19, 2016.
Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins hands down.
Netflix, which debuted in 2007, has disrupted the way we watch TV and impacted the whole of media landscape. With over 33.3 million subscribers worldwide, the streaming service has been the reason behind a 50% decline in traditional TV viewership. It has made streaming videos so popular that half of US households now have a streaming service as younger consumers do not need TV anymore.
In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputed retailers in the world. Measuring Your Digital Brand Impact Download Whole Foods is hyperlocal not just via product offerings and in-st ...
Real Madrid and FC Barcelona are two of the top three most valuable sports teams in the world. The rivalry between the two is arguably the greatest in sports history since both clubs have always competed head-to-head. The clubs have a global fan base and are the world’s two most followed sports teams on social media, led by two of the most popular athletes on social media, Rea ...