tripti shrivastava

  • How Jordan’s Followers on Twitter Skyrocketed in Just 3 Weeks

    When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social media platforms in the last few years, Twitter’s potential ...

    Simply Measuredin Social How To's- 14 readers -
  • The Most Surprising Things About Marriott on Twitter

    Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic brand reaches its followers on this platform.

    Simply Measuredin Social- 17 readers -
  • [INFOGRAPHIC] Social Media’s New Year Resolutions for 2017

    We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here are some other findings from our analysis ...

    Simply Measuredin Social- 15 readers -
  • How Free People Beats Nike on Instagram

    Since the last time we analyzed brands on Instagram (which was last week), Instagram has updated us on its monthly active user base. Instagram does not have 500 million users, now it has 600 million users. The last 100 million users joined the platform in the past six months. The platform also added two new features in the last week: the ability to save posts and stickers ...

    Simply Measuredin Social How To's- 28 readers -
  • What We Found Out About Chanel, Louis Vuitton, Gucci, and More on Instagram

    Launched only six years ago, Instagram has become one of the fastest growing social networks in history. The mobile photo- and video sharing app, which launched in October of 2010, now boasts over 500 million monthly active users, 95 million photos posted each day, and 4.2 billion Likes per day. Instagram has caused a fundamental shift in the way we consume content, especially ...

    Simply Measuredin Social- 16 readers -
  • What’s Driving Social Conversations This Shopping Season?

    Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers.

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  • 5 Ways NASA Accomplishes Its Digital Marketing Mission

    All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. At the forefront of space exploration, NASA has been instrumental in leading research about space exploration and scientific discovery, and has done a tremendous job at keeping spac ...

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  • For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

    With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. In our previous Instagram studies, we have seen that marketers are experimenting with a range of tactics to grow their audiences on the platform and generate engagement to increase brand awareness.

    Simply Measuredin Social- 15 readers -
  • How Could Sephora Improve Its Content Strategy on Instagram? Segmentation.

    In our earlier posts about how brands perform on Instagram, we looked at the tactics that leading brands like Starbucks and BMW are using to engage with their followers and grow their communities on the platform. While having an intimate knowledge of these strategies is indispensable, how can we determine which content should be used to maximize impact? Future of Social Do ...

    Simply Measuredin Social- 15 readers -
  • How Social Sentiment Has Transformed for Soylent

    Soylent, the three-year-old meal replacement solution startup, came into existence as its founder Rob Reinhart hacked his way beyond meals – tired of shopping for groceries, cooking, and scrubbing the dishes. 3 Quick Reports for Measuring Brand Awareness Download The brand gets its name from the 1966 science fiction novel Make Room! Make Room!, which discusses the impact ...

    Simply Measuredin Social How To's- 19 readers -
  • How Wayfair Made Instagram Its Strongest Social Channel

    It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: 71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions 78% of people said that branded social media po ...

    Simply Measuredin Social How To's- 18 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

    Simply Measuredin Social How To's- 9 readers -