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25601280 When B&H Photo opened over 40 years ago in New York, social networks didn’t exist. There was no online shopping in 1973. But shopping has changed over the last decade. Content Benchmarks: Using Social and Web Data to Set Performance Goals Download In 2016, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars and e-retail revenues are projected to grow to 4.
25601280 Retail brands use various strategies on social media to generate authentic content, connect with audiences at as many touch points as possible, and stay relevant among these target audiences. Barneys New York, the luxury designer retailer, has created a strong presence across three major channels: Facebook, Twitter, and Instagram.
Social media influences shopping behavior throughout the buyer’s journey.The latest research states that one in three U.S. consumers are influenced by social media in their purchases. In this labyrinth of channels, platforms, and devices, how can a retailer know the best way to build an audience, reach that audience effectively, and measure success? We have put together a webinar to help.
At the end of 2016, we made some predictions about how social was going to change in 2017. We are halfway through this year, so let’s take stock of how our predictions are holding up so far. 1. Disappearing Content Becomes Mainstream Prediction: Based on the success of Snapchat, which established the core belief that ephemeral content is the new cool, we predicted that disappe ...
Just like last year, it all started with Mark Zuckerberg kicking off the F8 conference with a look at Facebook’s ten-year roadmap.With announcements ranging from AI, VR, and bots to Facebook Analytics, Facebook has made considerable progress towards its very carefully calculated goals, which all wrap up to Zuckerberg’s mission of “building the technology to give anyone the p ...
We plan our best campaigns, but what really makes up a consumer’s mind is not your owned content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.
Becoming one of the most innovative companies in the world, barely three years post-launch, is no small feat. Ranking second on this list, right after Amazon is an even bigger feat. Casper, the mattress-in-a-box company, did it by delivering small, shippable boxes with mattresses directly to consumers, disrupting the mattress industry paradigm.
With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download Instagram is no longer just a photo-sharing network. It has evolved into a photo, video, and GIF-sharing network.
It’s Valentine’s day today, and countless people worldwide are going to do something romantic to celebrate their love: gifts, flowers, cards, dinner, movies. In this first major gifting event of the year, consumers in the US alone are going to spend over $18 billion, which is about $137 per person who participates in this holiday.
Instagram, the fastest growing social media platform ever, has become an indispensable tool for brands trying to reach their target audiences, understand those audiences better, and foster trust and credibility. In this “pictures or it didn’t happen” age, Instagram has proven itself integral to forming brand visual identity –especially when it comes to fashion.
Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong marketing strategy, pushing both Nike and Adidas to step up their marketing games.
When Twitter went public in November of 2013, the network boasted 230 million monthly active users. Today, that number has grown to 313 million. More than 500 million Tweets are sent each day. The social network has become a hub for news, entertainment, and conversations. Even with the entrance of a slew of new social media platforms in the last few years, Twitter’s potential ...
Last week, my boss sent over this article about Wendy’s Twitter exchange with Thuggy-D and asked me to analyze how has it impacted the brand on that platform. I collected the data for the brand’s Twitter handle, and started looking at the tweets that Wendy’s sent out in the last week. The next time I looked at the clock, I had spent over an hour just reading through their men ...
Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in 110+ countries. It is the largest hotel chain in the world. We have been tracking Marriott’s main social profile on Twitter over the last quarter of 2016 to understand how this iconic brand reaches its followers on this platform.
We are already four days into 2017. How are your resolutions holding up? Whatever your personal resolutions may be, it’s always encouraging to know that others are working towards similar goals. Below is a snapshot of the top resolutions made for 2017 on social media. We hope it helps you find inspiration to pursue yours. Here are some other findings from our analysis ...
When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business onto its head. No one is untouched, even a prestigious publication like The New York Times.
Since the last time we analyzed brands on Instagram (which was last week), Instagram has updated us on its monthly active user base. Instagram does not have 500 million users, now it has 600 million users. The last 100 million users joined the platform in the past six months. The platform also added two new features in the last week: the ability to save posts and stickers ...
Launched only six years ago, Instagram has become one of the fastest growing social networks in history. The mobile photo- and video sharing app, which launched in October of 2010, now boasts over 500 million monthly active users, 95 million photos posted each day, and 4.2 billion Likes per day. Instagram has caused a fundamental shift in the way we consume content, especially ...
We are well into the shopping season for 2016 and just closed out two of the biggest shopping days of the year: Black Friday and Cyber Monday. With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. On social media, Black Friday was talked about a lot more than Cyber Monday, generating 3.
Come this Friday, we officially embark on the shopping frenzy of the year – Black Friday. Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers.