tripti shrivastava

  • How Wayfair Made Instagram Its Strongest Social Channel

    It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research: 71% of consumers are likely to purchase an item based on social media referrals 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions 78% of people said that branded social media po ...

    Simply Measuredin Social How To's- 16 readers -
  • How Gucci Keeps Its 15 Million Facebook Fans Engaged

    Gucci has long been one of the world’s leading luxury fashion brands, with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing.Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

    Simply Measuredin Social How To's- 9 readers -
  • How Brands Are Using Instagram Stories to Impact the Buyer’s Journey

    When you consider the ever-shrinking human attention span (from twelve seconds in the year 2000 to eight seconds now), it isn’t a surprise that authentic, ephemeral content is resonating with social media audiences. The 2016 State of Social Marketing Download Snapchat pioneered this “in-the-moment” idea with branded content, and quickly became a force to be reckoned with.

    Simply Measuredin Social How To's- 11 readers -
  • What Makes BMW the Most Engaging Car Brand on Instagram?

    Instagram has over 500 million monthly active users and gets over 3.5 billion photos/videos liked daily, making it one the most popular social media marketing platforms in the world. Source: Simply Measured When it comes to mentions of car brands on Instagram, according to the Auto Insurance Center, BMW wins hands down.

    Simply Measuredin Social- 12 readers -
  • How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond

    In the last few weeks, we have been looking at some of the world’s top brands across various industries, how they are using social media, and what tactics we can learn from them. In this post we look at Whole Foods, one of the most reputed retailers in the world. Measuring Your Digital Brand Impact Download Whole Foods is hyperlocal not just via product offerings and in-st ...

    Simply Measuredin Social How To's- 11 readers -
  • 5 Proven Instagram Hashtag Strategies from the Airline Industry

    There is a Chinese proverb about traveling that goes, “Don’t listen to what they say — go see.” Visuals have always been key in the travel industry, – so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. Instagram has 500 Million MAU (monthly active users), with 80M photos posted per day, and 3.5 billion photos/videos Liked each day on the platform.

    Simply Measuredin Social- 10 readers -
  • 9 Reasons Why Hilton’s Social Media Strategy Succeeds

    A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 seconds. The top three results in the search page are ads from, Expedia, and Kayak. Nothing stops a user from clicking on one of these links to go on and book any of the hotels that suits them. Unless the user has some loyalty towards your brand — then, he or she goes directly to your websi ...

    Simply Measuredin Social- 14 readers -
  • What Can You Do with the FREE Olympics Dashboard from Simply Measured?

    As a social media analyst, one of my biggest challenges is staying on top of trending topics — especially when they are related to events as huge as the Olympics. With so many exciting activities and conversations happening simultaneously, it is easy to get lost. That is why we launched the Simply Measured Olympics dashboard, a resource for quickly getting a high level snapsho ...

    Simply Measuredin Social- 10 readers -
  • How Are Staples, Walmart, and Target Dominating Back to School on Social?

    Not many know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 billion this year. How to Promote and Measure Hashtag Campaigns Download We are actually already in the Back to School (BTS) season, w ...

    Simply Measuredin Social How To's- 11 readers -