Trond Lyngbø

  • 6 reasons why SEO fails, and how you can succeed at it

    Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls, it doesn’t work the same way. You fail. And fail again. “Juggling is tough,” you tell yourself.

    Trond Lyngbø/ Search Engine Landin SEO How To's- 21 readers -
  • How e-commerce SEO matters in strategic redesign of web shops

    Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the batter, poured it into a tray, sprinkled icing sugar all over it, and were just about to pop the creation into the oven… when you remember that you forgot to add eggs! You’d have to do either bake it without the eggs, resulting in a flat and crumbly cake, or yo.

    Trond Lyngbø/ Search Engine Landin SEO- 19 readers -
  • What business leaders should know about digital transformation

    “The blind leading the blind” is a poignant idiom — one that evokes powerful imagery. And while it’s a misfortune when it happens on an individual level, it’s a disaster when organizations fall victim to the phenomenon. Yet how often have we all witnessed situations where an uninformed, ignorant or clueless leader drives a company or business into the ground? This scenario ...

    Trond Lyngbø/ Marketing Land- 33 readers -
  • The 7 deadly sins of content marketers

    Reasons why businesses fail in their content strategy. Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization.

    Trond Lyngbø/ Marketing Landin Content- 19 readers -
  • The 7 deadly sins of content marketers

    Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization.

    Trond Lyngbø/ Search Engine Landin SEO Content- 30 readers -
  • The importance of SEO in omni-channel marketing, part 2

    The first part of this article series on SEO in omni-channel marketing explained how search engines are intimately integrated into your customers’ lives. Ignoring SEO will eliminate you as an option when customers evaluate and buy things. SEO is critical to any company’s financial success and should be a top priority.

    Trond Lyngbø/ Search Engine Landin SEO- 20 readers -
  • The Importance Of SEO In Omni-Channel Marketing: Part 1

    Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he didn’t score a field goal in four games at the knockout stage — and his team lost in the finals! Just like soccer, digital marketing is also a team effort.

    Trond Lyngbø/ Search Engine Landin SEO- 27 readers -
  • 4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016

    With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your organization can acknowledge and address these, you may not be prepared for success in 2016. 1. Your Marketing Can’t Be Integrated Without An SEO Strategy Sadly, many business leaders and “strategists” take the position that SEO is a minuscule fr ...

    Trond Lyngbø/ Marketing Landin SEO- 22 readers -
  • 4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016

    With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your organization can acknowledge and address these, you may not be prepared for success in 2016. 1. Your Marketing Can’t Be Integrated Without An SEO Strategy Sadly, many business leaders and “strategists” take the position that SEO is a minuscule fr ...

    Trond Lyngbø/ Search Engine Landin SEO- 22 readers -
  • 3 (Simple) Reasons Why E-Commerce Websites Need SEO

    In the fairy tale, “Jack & the Beanstalk,” a magician gives the little boy three magic beans. His angry mother flings them out of the window. Overnight, a giant beanstalk springs up, helping Jack climb to a kingdom in the sky — from where he makes a fortune. For your e-commerce website, Search Engine Optimization (SEO) is like the three magic beans.

    Trond Lyngbø/ Search Engine Landin Paid Search SEO- 19 readers -