- Our Blog
Image via pixabay With each and every online ad that goes live, there lives a single purpose: increase conversion rates . However, not every ad can boast with success. In fact online ads enjoys a tiny 0.09 percent click through rate. This is the main reason that online ads are said not to work anymore, but that’s hardly the case.
Digital advertising has been blacklisted. Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side. But don’t be fooled. Even the most successful ‘content marketers’ are still using digital advertising tactics to get their content found.
The Difference between Text Ads vs. Banner Ads In the world of online advertising, pay-per-click is currently king for businesses on a budget. And in the world of PPC advertising, as in many others, Google is currently king. For anyone looking at starting a new campaign with AdSense, there’s a basic choice to make: do you want to run a text ad? Or a banner ad? Choosing betwe ...