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For years, B2C brands have used online video as a marketing tool to reach their target audiences and deliver important brand messages, and consumer-facing brands have benefitted from numerous conferences and resources to help them along their video journeys. More recently, B2B marketers have turned to video to complement their traditional channels, but they haven’t had the s ...
Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can o ...