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Don’t worry we know … Managing multiple AdWords accounts is a little daunting when you’re first getting started. We often see newer users try to develop a pattern or schedule to combat this. It’s great to segment daily, weekly, and monthly tasks, but eventually unexpected twists will hinder your day to day in PPC management .
For the paid search beginner, it’s all about jumping into the fundamentals of the AdWords platform, and familiarizing yourself with some of the jargon unique to the field. Almost instantly acronyms such as CPC and CTR, will effortlessly become part of your everyday vernacular. Unfortunately, all too often, beginner pay per click managers tend to focus solely on fundamentals, a ...