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Content marketing isn’t easy. It requires time and resources that are often in short supply. Thus, when your brand finds a narrative that resonates with your target audience, it’s vital that you make the most of it. Think of your content as a buffalo. (No, really. Stay with me here.) As you no doubt learned in school, hunting was a vital part to our survival.
Building content — no matter the quality — doesn’t necessarily build an audience. As former BuzzFeed Vice President Jonathan Perelman noted, “Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.” Content is king, but distribution is queen & she wears the pants says @JPerelman.
Over the past 5 years, Visually has revolutionized how 1100+ brands think about and produce visual content. What started as a free infographic creation tool evolved into one of the largest content sharing communities in the world, and from that we built a platform that helps top brands work with amazing creative talent to create content.