Uri Bar Joseph

  • =LIFT Is Back for a #BreakThrough Year

    It’s been a few months since we concluded our first annual conference and I’m excited to announce that our second is on the way! =LIFT(social,2016) will take place September 20-22 at the Sheraton Hotel in downtown Seattle. Early bird tickets will go on sale on April 1st and you can get the quickest updates on deals, event details, and speaker announcements by signing up here.

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  • Join Us for =LIFT: A New Kind of Conference

    What could possibly be new about a conference? You register, show up, go to a few sessions, meet some people, join a party or two, and leave. In that sense, =LIFT is not going to be new to you. But beneath this fairly standard conference template is something startlingly fresh. Starting today you can register for our October 22, 2015 annual conference in Seattle, WA at the be ...

    Uri Bar Joseph/ Simply Measured- 19 readers -
  • The Case for Realigning the Role of Social Media

    If you ask any marketer to tell you the one thing they would like to achieve, the majority of answers would fall under the category of “get better results.” Most surveys and reports about marketers’ goals and challenges show similar findings: marketers want to get better results, prove that their results matter, be smarter about their field, and be more efficient.

    Uri Bar Joseph/ Simply Measured- 19 readers -
  • Want to Control Your Fate? Own Your Measurement Plan

    Data is dangerous. More specifically, the amount of data to which we now have access to is dangerous. Beyond the obvious analysis paralysis challenges and other big data pitfalls, the abundance of data creates a world in which we are led to believe that there are hidden silver bullets that we can find to magically solve all of our problems.

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