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Rugby World Cup: Who’s keen before kick-off? Valentin Boulan 16 September 2015 Tweet At Tamar we love all sporting events, so naturally we are very excited about the Rugby World Cup which kicks off on Friday, down the road from us at Twickenham Stadium. In the run up to the tournament, we’ve decided to look at Google search patterns data to establish which countries’ onlin ...
How big will #ForceFriday be? Valentin Boulan 3 September 2015 Tweet Nearly 40 years ago, millions of Star Wars fans rushed to purchase branded toys and figures from their favourite film. Unable to cope with unexpectedly high demand, the race for merchandise famously left many children disappointed at the prospect of a Skywalker-less Christmas.
5 things which happened in SEO this month Valentin Boulan 24 July 2015 Tweet SEO is a very fast moving industry. With Google and other search engines constantly moving the goal posts, it’s essential for us to keep up with the latest news and stay ahead of the game. Here are 5 things which happened in SEO so far this month. Panda 4.
5 potential consequences of Adblock on iPhone Valentin Boulan 15 June 2015 Tweet Last week, Apple announced that the latest set of changes to Safari, it’s internet browser, would allow users to use Adblock on iPhone and iPad. Of course, Adblocking’s been around for a while on desktops. It is incredibly popular, with an estimated 140 million people using it, especially among ...
Great content: a technical perspective Valentin Boulan 28 May 2015 Tweet It’s been a buzz phrase among digital marketers for a while now, and has creeped its way into the ears of the most geeky SEOs too - indeed, it’s ‘all about great content’. Whether it’s videos, editorial content or infographics, most people will now tell you the key to a successful search campaign lies with content.
#Mobilegeddon: what to expect from the latest Google update Valentin Boulan 22 April 2015 Tweet It’s been long coming, and finally, here it is. For a number of weeks now, Google has given webmasters regular advice on how to optimise for mobile search, having announced a big upcoming change back in February. At last, the much-anticipated mobile-friendly update went live yesterday.
Tips when doing SEO for a small site Valentin Boulan 19 January 2015 Tweet Executing an SEO campaign for a small website can present a variety of challenges. Unlike work with more established platforms, there is often little basis to build on in terms of offsite visibility, brand reputation and content.
10 things you should know about Xiaomi, the world’s most valuable tech start-up Valentin Boulan 5 January 2015 Tweet Following its end of year results which showed a 135% growth in revenue, Chinese company Xiaomi was named the world’s most valuable tech start-up. With 61 million phones sold last year, it is also the third biggest Smartphone maker, behind Samsung and Apple respectively.
SEO campaign tracking: What site metrics should you use? Valentin Boulan 20 November 2014 Tweet Setting campaign objectives and reporting is an essential aspect of a successful SEO campaign. One way to determine your performance is to keep track of domain metrics. That being said, there are so many tools and measurement methods out there it can sometimes be a bit daunting t ...
Apprentice tips: how to improve your visibility on Youtube Valentin Boulan 4 November 2014 Tweet Last week, The Apprentice’s task was all about creating viral Youtube content and driving views within a very short time frame of 48 hours. This year’s crew is arguably the worst cast ever assembled by the BBC (let’s face it, that triple firing was absolutely coming!).
International SEO: how hard can it be? Valentin Boulan 14 October 2014 Tweet At first glance, doing SEO for international clients might seem pretty straight forward: carry out routine technical fixes on-site, pop a few key terms into Google translate and watch your site shoot up search results once it’s properly optimised.
Improving mobile conversions: tips to get it right Valentin Boulan 1 October 2014 Tweet To state that mobile traffic is growing into THE major source of online search would be stating the obvious. So would pointing out that mobile conversion rates still tend to be much lower than desktop. With the use of smart phones, tablets and mobile apps now way past the stage of ‘emer ...
4 SEO differences between Google and Yandex Valentin Boulan 15 September 2014 Tweet With a market share estimated over 60%, Yandex is Russia’s largest search engine, one of few nations where Google is yet to establish overwhelming dominance. Also very popular in the Ukraine and Kazakhstan, Yandex is the 4th largest biggest search engine in the world.
Last week, Mark Zuckerberg announced his ambition to turn Facebook into a competitor to search engines like Google and Bing. Zuckerberg highlighted the work which has been done towards improving the social network’s ability to display relevant content, revealing his plan to encourage users to stay on Facebook for longer, and utilize the site beyond its social media function.
In recent years, Google’s algorithm updates (and Panda in particular) have emphasised the importance of content quality as indicators of site authority, and thus visibility in search results. Consequently, content marketing has become a very prominent aspect of digital strategies, which translates into more and more business sites producing regular blog content.
At Tamar, we love sport and pride ourselves in our ability to spot and analyse social media trends. That is why as part of our #Go4Greatness series, we introduce SocialCup: The World Cup Edition, our very own live Twitter league table for footballers. We asked online blogging experts for their predictions ahead of the tournament. Here are some highlights..
Reports this weekend suggested Youtube are on the verge of acquiring online game streaming site Twitch. Estimated at a staggering $1 billion, the deal would be similar to Google’s purchase of Youtube in 2006. So what is Twitch, and where does such valuation come from? 45 million monthly users..and Pokemons! Established in 2011 as Twitch.
A successful SEO campaign often begins with awesome keyword research. By analysing which phrases to use in order to optimise your site, you can get a better estimate of how much traffic you can drive, as well as how competitive your target market is. It’s also a good way to assess which segments of your site are potentially most profitable, and hence where you should focus your onsite efforts.