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I’m a firm believer that no one should “own” social. Owning social does not only lead to bias, but it is usually not scalable. As everything I do is through the lens of a global, multi-branded enterprise, I’m big on scalability. And it doesn’t get more scalable than employee advocacy. At Hilton Worldwide, we have a team of 100+ employee advocates that tweet through the @HiltonSuggests handle.
There has been a lot of hype over real-time marketing (RTM) over the past two years and it doesn’t seem to be slowing down. I had the pleasure of speaking on the topic at Social Media Marketing World and as evidenced by the sold out room, it is a hot topic for marketers these days. While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl.