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In today’s highly competitive digital economy, the result that counts is revenue, and the only way to ensure your marketing team delivers that result is through data-driven marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make effective business decisions or they lack confidence in the data they do have.
Since HubSpot coined the term “inbound marketing” in 2005, many businesses shifted from marketing strategies focused on outbound campaigns to methods designed to bring the business to them in order to be more efficient. As is so often the case, some looked at inbound marketing and figured the new methodology meant abandoning outbound marketing tactics without analyzing how t ...