victoria jackson

  • 2017 Marketing Plans: What Are You Going to Do Different?

    Marketing is both an art and a science. The art is the creative and thinking “outside the box”. The science is evaluating what we have done to find what works and what doesn’t. So, before you start your 2017 Marketing Plan take the time to determine what you need to do different this year versus last year.

    Paveyain EMail- 11 readers -
  • Are You Prepared for How Artificial Intelligence Will Impact SEO in 2017?

    Anyone in marketing is aware of Google algorithms and the impact it has on your sites search ranking. We take the time to meticulously use our key words and make sure the Meta data is there for all our content and site to be found, among other things. Consider thinking about it the opposite way; as a customer searching for something.

    Paveyain SEO How To's- 13 readers -
  • How To Re-Design Your Website to Save Time, Dollars and Drive Results!

    Is your website tired? Your company’s website is your clients’ first impression. We all know how important first impressions are. Does your website convey the image that you want for your brand? Website styles, like fashions, change over time. What was cutting edge a few years ago, now looks tired and dated. More important than the fickle nature of fashion and trends, is the Google SERP.

    Paveyain EMail How To's- 16 readers -
  • 3 Home Building Industry Influencers to Follow on Social Media

    The home building industry is heating up in many locations around the country. In some places it is getting difficult to find labor. While this is good news for the economy and good news for the industry; it is more important than ever to stay on top of the trends and news. Below we have highlighted 3 home building influencers to follow on social media.

    Paveya- 15 readers -
  • How to Align Marketing & Sales in Real Estate

    Traditionally, there is some friction between marketing departments and sales departments. Typically, there is also finger pointing and blame to the other department when results are disappointing. Aligning the goals of both departments is key in creating synergy to make both areas function at the top of their game.

    Paveyain EMail How To's- 65 readers -
  • Website Content Ideas for Successful Home Builder Marketing

    It is not enough to paste pictures of houses on your website and expect people to buy. First, you have to have other helpful content to attract people to your website. The content you include on your website should answer a need for your customers depending on where they are in their buying journey. Attract visitors: The first stage of the buying process is browsing.

    Paveya- 13 readers -
  • How to Compete with Airbnb and HomeAway (VRBO)

    VRBO has garnered some negative press ever since Expedia acquired the company late last year. The company has instituted a guest fee, changed the subscription model and the sort methodology which determine what order listings appear on the site. But, the biggest misstep made by the company, is the lack of communication to owners and property managers before the changes were made.

    Paveyain How To's- 85 readers -