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It was a few months back when everybody was listening about Google’s new mobile friendly update and now its algorithm has actually been made live on Google search results. The algorithm works to bring the mobile friendly website higher in ranking in comparison to non-friendly websites. This means that if you have a mobile friendly website, then the algorithm would boost the ranking up.
Ad Mob acquired by Google in 2009, and announced the integration at San Francisco’s Game Developers Conference on March 18, 2014. It shows in the new Analyze tab within the Ad Mob interface. Ad Mob is a Google’s Mobile ad network that can be used to advertise mobile apps from within various other apps.