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These psychological triggers will help you get a leg (or two) up on the competition. Image by Amanda Shigehiro via Flickr. Writing effective landing page copy isn’t just about nailing a really clever pun. It’s about understanding that real people are responsible for every click on your landing page. Have a look at your most recent landing page.
Yesterday, I shared Part 1 of the CRO’s Persuasion Guidebook. If you missed it, I highly recommend that you read it. Today, we dig into more advanced persuasion tactics, namely, ways to adapt your Web content and copy to drive conversions. These are the tactics relied on most by highly profitable brands. Use them to drive your profits as well.
Is your Web content helping you win clients? Sure, your website and content can boost authority, drive relevant traffic and generate leads. But is it really working for your business? We’re talking ROI here, which is the bottom line for CROs. In most cases, Web pages fail to perform in one of two areas: the headline and copy don’t capture people’s attention, and the on-page ...
On November 7, 2012 a single tweet with 3 words and a candid photo received over 770,000 retweets. What made this so special that it would be shared so many time ...