vince kiernan

  • State of the Industry: Premium programmatic – turning what if to what is

    You hear it everywhere: Programmatic is the future. Programmatic is the solution. But despite all the promise and prognostication, the shift from direct to programmatic buying hasn’t happened overnight. It’s been awhile since the industry press first fawned over its sheer capability, and many are left wondering what still stands in the way.

    Digiday- 7 readers -