vincent barr

  • The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates

    Face it – the conversion marketing world is full of baloney. Here’s the beef. Image source. Physicist Leonard Susskind closed his TED talk about fellow physicist Richard Feynman with advice on how we could really honor his late friend, who he said wouldn’t have enjoyed such an event: “[Get] as much baloney out of our own sandwiches as we can” And let’s face it.

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