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It may be more okay to look at averages in web analytics when you’re judging site and page performance from a technical perspective in which there are industry-set standards and best practices that can guide your benchmarking for say, such things as page load times (yet even here, server and user locations will factor in).
As the result of a recent career change, Visnja Milidragovic, a Digital and Social Marketer turned Editor from London, reflects on the importance of breaking down walls between departments to achieve greater marketing reach. There are lessons to be learned from every career transition or job change.
Published 1 min ago 34 At some point in your marketing career you’ve likely considered the impact of “millennials” or “Gen Y” on your business. And even if they weren’t your target market at the time, you knew it wouldn’t be long before they were, as this group comes of age and replaces the baby boomers.