visual iq

  • Why forecasting is so hard, from Hurricane Joaquin to the Kardashians’ e-commerce play

    A hurricane’s about to hit the marketing industry. We mean that literally: As of this writing, Hurricane Joaquin’s forecasted to take a glancing blow at New York City. So the experts are keeping a wary eye out, deciphering outputs from predictive models to forecast just how bad it’s going to get for the tri-state area and to issue vital watches and warnings.

    Digiday- 16 readers -
  • Getting beyond weak lift metrics: A better deal for brand marketers

    By Manu Mathew, Co-founder & CEO, Visual IQ Tension is brewing in the marketing ranks. Erin, a direct response marketer, and Bruce, a brand marketer, both work on the same floor of Fabulous X and manage a similar budget. But until now their results have been anything but the same. While Erin can use advanced attribution to divine which channels, campaigns, and tactics are ...

    Digiday- 18 readers -