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Remember Pop-Tarts? When Kellogg’s wanted to market this long-running brand to 13- to 17-year-olds, it partnered with Pandora. The move made perfect sense given the music streaming platform’s access to 250 million registered users and more than 81 million active users. Central to the campaign was the teen-targeted 2014 Crazy Good Summer Concert, an event inspired by the toaste ...
The post Infographic: 6 tips ...
A hurricane’s about to hit the marketing industry. We mean that literally: As of this writing, Hurricane Joaquin’s forecasted to take a glancing blow at New York City. So the experts are keeping a wary eye out, deciphering outputs from predictive models to forecast just how bad it’s going to get for the tri-state area and to issue vital watches and warnings.
By Manu Mathew, Co-founder & CEO, Visual IQ Tension is brewing in the marketing ranks. Erin, a direct response marketer, and Bruce, a brand marketer, both work on the same floor of Fabulous X and manage a similar budget. But until now their results have been anything but the same. While Erin can use advanced attribution to divine which channels, campaigns, and tactics are ...