wes mcdowell

  • 7 Amazing Steps for Running an Effective A/B Test

    It goes without saying that if you want your digital marketing efforts to be results-driven, then you need to measure results – and an important part of making sure you’re going to get results is to do testing. Split testing, commonly called A/B testing, allows you to evaluate the impact of a potential change on your website or in a marketing campaign. It’s a pretty simple concept.

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  • Is Egocentric Copy Alienating Your Prospects?

    “Who writes the best copy? I write the best copy.” Image via pixabay.com Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person. People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.

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