wes mcdowell

  • How to Use A/B Testing to Ramp Up Your Website’s Performance

    A website’s long-term value depends on excellent performance, so it’s clearly important to do everything you can with that in mind. An effective (but sometimes overlooked) way to ensure success is to incorporate A/B testing (split testing) into site development. A/B testing can help you increase conversion rate and build a better marketing tool.

    The Next Scoopin How To's- 10 readers -
  • Is Egocentric Copy Alienating Your Prospects?

    “Who writes the best copy? I write the best copy.” Image via pixabay.com Do you know what the most common advice is for people trying to make new friends? Stop talking about yourself and ask about the other person. People love to talk about themselves, so by giving into the other person’s desire to do so, you come across as ultimately likeable.

    Unbounce- 7 readers -