wesley parker

  • 7 advanced Google Shopping strategies [Infographic]

    Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that GS ads accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few ye ...

    Search Engine Watchin Google- 12 readers -
  • How to use Google’s new demographic targeting for search ads

    Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing.

    Search Engine Watchin How To's- 28 readers -
  • How to target high-income consumers with Adwords

    There are many industries in which being able to target high net worth individuals is useful within AdWords. Whether you are selling high-end investments, expensive cars, loans or clothes, targeting high-end individuals within AdWords will help you improve your return on investment. Today I am going to be showing you a deeply hidden gem within AdWords that allows you to targe ...

    Search Engine Watchin Paid Search How To's- 16 readers -