Wesley Young

  • 6 tips for using location information to boost conversion

    While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people frequently find your business doesn’t mean they choose your business or buy from your business.

    Wesley Young/ Search Engine Landin SEO- 23 readers -
  • 9 SEO tips for better Google Image search results

    While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.

    Wesley Young/ Search Engine Landin SEO- 24 readers -
  • 5 reasons why websites still matter to local search in 2017

    Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either. Specifically, a Capital One survey of 400 small businesses — its Fall 2016 Small ...

    Wesley Young/ Search Engine Landin SEO- 23 readers -
  • Top 10 insights on local marketing at LSA17

    At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even for national brands According to Rob Blatt at Momen ...

    Wesley Young/ Marketing Land- 26 readers -
    Earlier about the same topic:
  • Top 10 insights on local marketing at LSA17

    At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even for national brands According to Rob Blatt at Momen ...

    Wesley Young/ Search Engine Landin SEO- 25 readers -