wil reynolds

  • How to Write Better Ad Copy Using Reviews + Ngrams

    Wanna skip right to the tools? Check em’ out here. Recently, at Mozcon I presented a session on how to scrape reviews and run word clouds or Ngram analyzers. This was part of a larger presentation on understanding the “why” or the intent behind the searcher. I recommended scraping reviews from Amazon using the tools below, and then using word clouds / Ngram analyzers (you c ...

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