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So far in this series, we’ve covered the new retail landscape, how to tie offline conversions to online behavior, and how to adjust your digital strategy for the new norms of online/offline convergence. Now it’ ...
A Guide to Remarketing with Google Analytics Posted: 05.12.2016 In today’s digital marketing world, the audience has grown in importance, and with it, the importance of remarketing and the use of advanced strategies to target more relevant users has grown. While traditional pixel-based remarketing still reigns supreme, and lookalike targeting based on first-party data contin ...
Mobile Advertising: A Primer Posted: 01.18.2015 Despite the universal growth in mobile activity, for many direct response or performance marketers, mobile has remained an afterthought. Historically, direct response marketing on mobile devices has often yielded inefficiencies that make it hard to justify investing there. However, things are rapidly changing.