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Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience. However, it can be hard to prove your skills and value to potential employers. That’s where we’d like to help.
There’s a common objection that comes up among marketers when I talk about the incredible rate at which mobile is eating the world. Many say that these trends are all well and good, but they don’t actually change the tactics of web marketing beyond the need to make your website mobile-friendly. For a long time, I’ve felt strongly that there was more to it than this, and that t ...
Any marketer worth their salt is paying attention to trends in mobile right now. The ubiquity of mobile means it can no longer be forgotten or treated as a separate part of marketing. In fact, as I argued in my latest SearchLove presentation, we are now increasingly facing a situation where online marketing is mobile marketing. And so I was intrigued by a post from Benedict Evans last month.
In order to avoid any confusion, I thought I’d start with the facts: Last month, Will Critchlow took the reins as CEO of Distilled. Co-founder Duncan Morris is moving to become Chairman and will be bolstering our growing investment in R&D. That’s the punchline, but I’m sure it raises as many questions as it answers.