Will Green

  • Plus500 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign series was from Pines and Needles, who had a great PPC campaign on the whole. Their search advert used great ad extensions for what Pines and Needles were promoting and the landing page was a brilliant example of a click through landing page that had the aim to split the traffic into two more specific areas of the website.

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • Google Potentially Introducing Image Site Link Extensions

    We all know that Google are at the forefront of innovation: especially in pay per click advertising. For this reason, it should not come as a surprise to know that Google are experimenting on site link extensions, hoping that the inclusion of images for each site link extension will improve the performance of the ad extension.

    Will Green/ ppc.orgin Paid Search Google- 10 readers -
  • 3 Tips to Gaining Cyber Monday Sales in PPC

    Although Black Friday has officially gone for 2016, a lot of retailers are still offering many discounts, stretching the whole ‘Black Friday’ phenomenon to up to two weeks. As well as this, Cyber Monday is just right around the corner. Therefore, there is still time to profit from Black Friday/Cyber Monday as an advertiser.

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Pines and Needles – Analyse A Real PPC Campaign

    The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Tiffany and Co, who had a very well structured search advert for the holiday season (which made use of ad extensions very well) but had a landing page that had a few areas it could have improved in. Carrying on the Christmas and holiday spirit, I thought it would be interesting to analyse a campai ...

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 3 Elements to Implement in a Holiday PPC Campaign

    Halloween now seems like a distant time which means it is getting forever closer to being Christmas. For the majority of advertisers, they will have already started their holiday PPC advertising campaigns to capitalise on the on-slaughter of traffic that will go online to buy gifts for others for Christmas.

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Do Not Make These 2 SEO Mistakes

    Search engine optimisation, to some extent, is what the internet evolves around. SEO has the potential to make or break a website considering the fact that the vast majority of traffic that comes to a website will come from SEO. For example, from the numerous websites I own, this number is as high a percentage as 90% for the whole of my website’s traffic.

    Will Green/ ppc.org -
  • Tiffany and Co – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Ocado, who had, on the whole, a great campaign where their search advert was well optimised for top spot of paid search results while their landing page was a good progression for the web user to land onto from reading the search advert before it.

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • Google Adsense vs Media.net for Publishers 2016

    When it comes to choosing the best pay per click advertising program that will generate you the most amount of revenue, it can be seen that there are two main options: Adsense from Google and Media.net from the Yahoo Bing advertising network. For this reason, here is a breakdown analysis looking into both the PPC programs at the things that matter most: the adverts themselves, ...

    Will Green/ ppc.orgin Display- 7 readers -
    Earlier about the same topic:
  • Benefits and Drawbacks to Media.net

    For the vast majority of people reading this article, if I mention pay per click advertising for publishers, the first program that will come into their head will be Google Adsense simply because it is the most used one out there and made by Google. However, for a few of you, you may say Media.net, which can be considered the main competitor to Google Adsense. What Media.

    Will Green/ ppc.orgin Paid Search Display- 8 readers -
  • Ocado – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came form MandM Direct, who had dominated paid results by displaying the only PPC advert for the search phrase ‘buy running shoes’ as well as crowding out Google sponsored shopping results with two pairs of running shoes too. However, the landing page was an ‘average’ page since it had a few areas of improvement.

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Mobile Organic Searches and PPC Advertising is Still increasing

    A new report from Merkle’s Q3 Digital Marketing Report has made apparent that the the future is in the mobile industry from the statistics the report has outlined. Looking at paid search, social media channels and organic search results, Merkle’s Q3 report came to the overall conclusions (with percentages referring to year on year growth): General ad spend for the US and CTR ...

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • 3 Enticements to Include in PPC Search Advert

    There are many tips PPC advertisers can take note of that will help improve the overall success of their adverts. This ranges from what ad extensions to choose for a search advert, whether to go for #1 paid search result or not, down to what type of device you want the web user to use when they see your advert and more.

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • MandM Direct – Analyse A Real PPC Campaign

    The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google promoting their new flagship smartphone line up: the Google Pixel and Pixel XL. Everything about the campaign was great except for the fact that the paid search advert was just above their organic search result, which both pointed to the exact same landing page – this begged the question wh ...

    Will Green/ ppc.org- 11 readers -
  • How to Create a Search Advert That Stands Out

    Creating a search advert in pay per click advertising that stands out from the crowd can be a difficult challenge, to say the least. With the addition of another advert in the paid search results area above organic results, the competition in PPC has, to some extent, increased. Therefore, never has it been a more crucial time to make sure your PPC search advert stands out: in t ...

    Will Green/ ppc.orgin Paid Search How To's- 9 readers -
  • Matched Content in Adsense – Should You Use It?

    Google is at the forefront of creating innovative products which ultimately have the objective to make the user experience of being online better (while making money on the side, of course). Within Adsense, I noticed a feature I had not used before simply because I had never noticed it before being matched content.

    Will Green/ ppc.orgin Paid Search Blogging- 10 readers -
  • Google Pixel – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Dropbox, who had, what seemed like, a great search advert. However, the campaign was let down by the poor targeting of it, where web users would have clicked onto the landing page for either personal or business reasons.

    Will Green/ ppc.orgin Paid Search Google- 10 readers -
  • Google Unveiling New Click-to-Message Ad Extension

    Google is at the forefront of innovation in PPC advertising with both their programs: Google AdWords and Adsense. Their latest big change came in March where they removed the right hand side adverts altogether and added an extra space on paid search results above organic results so that a maximum of four adverts could now appear – early indications from studies are showing this ...

    Will Green/ ppc.orgin Google- 9 readers -
  • Dropping RHS Adverts in AdWords Increased CTR

    Around the start of March 2016, Google made an innovative change to the way adverts for Google AdWords appear on their search engine results. Instead of having three adverts appear above organic results and and smaller adverts appear as a separate sidebar to the right of the search results, Google opted to remove the right hand side adverts altogether and increase the number of ...

    Will Green/ ppc.orgin Paid Search- 10 readers -
  • Dropbox – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from VoucherCodes, who had targeted for top spot of paid search results with this search advert and also had a very well optimised landing page with an easy-to-use search bar taking the prime central location of it. With storage of photos, documents and more becoming more and more important to peop ...

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • Using the Site Link Ad Extension in PPC Tips

    Ad extensions are a great innovation to pay per click advertising since they provide advertisers a whole range of new ways to get the web user to interact with their search adverts and lead to a conversion. However, it is not always the best idea to use lots of ad extensions all at once and some only suit certain search adverts and applications.

    Will Green/ ppc.orgin Paid Search- 7 readers -