Will Green

  • Should You Use a Google Adsense Certified Partner?

    For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is directed to a website. There are many reasons for this, such as the wide and contextual range of adverts Adsense can show due to the millions of AdWords users and the fact it can change payout currencies to whatever you want.

    Will Green/ ppc.orgin Paid Search Google- 8 readers -
  • Formula 1 – Analyse A Real PPC Campaign

    The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula 1 Grand Prix just concluding and Sebastian Vettel crossing the finish line ...

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 5 Elements to Include on a PPC Landing Page

    The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign.

    Will Green/ ppc.orgin Social- 8 readers -
  • 3 Potential Reasons Behind Your Website’s Traffic Drop

    For all those that own a website out there, at the back of your head, no doubt, will be the scenerio where your website will suddenly lose all traffic, making your website worthless. This is commonly why a website which makes the same profit per year is often worth a lot less than a business that makes exactly the same profit per year – a business won’t suddently ‘die’ like a w ...

    Will Green/ ppc.orgin Paid Search SEO- 16 readers -
  • CarFinance247 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice the web user into a click while the landing page used a visually ...

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • When to Choose SEO over PPC and Vice Versa

    When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic.

    Will Green/ ppc.orgin Paid Search SEO- 12 readers -
  • How to Tell if Google is Penalising Your Website

    Every so often, Google updates the complex algorithm that are used to rank websites on their search engine in order to improve the user experience when using Google’s search engine. With this, some websites will be promoted on the search engine while others will lose ranks, for numerous types of reasons, and become impacted by the algorithm update.

    Will Green/ ppc.orgin Paid Search Google Blogging How To's- 22 readers -
  • Samsung Galaxy S8 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Waitrose Cellar, who had, on the whole, a good search advert and a good landing page, which was a click through landing page to allow the web user to find the type of wine they were interested in. It’s be an eventful week in terms of technology and smartphones with Samsung having recently unveiled ...

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • How to Increase the CTR of Paid Search Adverts

    For many PPC campaigns out there, a factor that will determine just how successful a campaign is at gaining conversions at an affordable price will be the click through rate that is achieved from the PPC search advert. The click through rate (CTR) not only provides a campaign the ability to gain lots of traffic (or not a lot of traffic), but it can also help with other areas of ...

    Will Green/ ppc.orgin Paid Search How To's- 16 readers -
  • How to Get Your Content Onto Google’s Feature Snippets

    The way Google has looked over the last ten years has pretty much stayed the same, all exempt small minor changes here and there. One change that has occurred, on the whole, a little unnoticed (possibly because it works so well), is the introduction of feature snippets. Feature snippets are snippets that appear at the top of organic search results on Google which display the an ...

    Will Green/ ppc.orgin Paid Search SEO Content How To's- 23 readers -
  • Waitrose Cellar – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Viagogo, who had a good search advert with a click through landing page designed to induce a sense of urgency, such that the tickets the web user was searching to buy would sell out soon (and hence the web user would be less price-sensitive when they see the ticket prices).

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • 3 Must Use WordPress Plugins for Content Mills

    WordPress is one of, if not the, most used platform for blogs and websites to use, simply because it is very clean, easy to use and is an open source platform (with millions of ‘plugins’ available to improve your website). The problem with having such a large choice of plugins, though, is in choosing which ones you should use for your website.

    Will Green/ ppc.orgin Paid Search Content Blogging- 13 readers -
  • What to Do if Freelancers Plagiarize Content

    Plagiarism is looked at as one of the most serious ‘cyber-crimes’ an individual can make. If you are the person that has had their content copied, then it can sometimes be the most frustrating and angry moments of your online career that someone had the audacity to copy your high quality content in an attempt to make their content look more high quality.

    Will Green/ ppc.orgin Paid Search SEO Content- 15 readers -
  • Viagogo – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nissan, who were looking to promote their electric vehicle: the Nissan Leaf. What we found with this PPC campaign, though, was that had a third line in the description did not seem that enticing to getting web users into the click.

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • 6 Email Marketing Tips To Get Clicks

    Email marketing is a lucrative business which I feel not everyone is using to its full potential. For example, there are lots of websites out there that are running great websites in specific niches online. However, they are simply just writing content and not looking at the possibility of marketing things of that niche to a dedicated audience interested in that niche.

    Will Green/ ppc.orgin Paid Search EMail- 20 readers -
  • 3 Steps To Running a Cost Efficient Website

    Creating a successful website is seemingly becoming a harder and harder process, it seems. There are thousands of websites being created daily that are all trying to find that ‘niche’ that will turn the website from zero to hero. However, the trouble with this is that the internet is forever becoming more concentrated and crowded as time flies by.

    Will Green/ ppc.orgin Paid Search EMail Blogging- 18 readers -
  • Nissan Leaf – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from torfx, who had a search advert that had a few areas of improvement and a landing page that was very well designed to gain a lead capture and a click through onto a secondary landing page. With electric cars seemingly increasing in popularity, such as with upcoming models from Tesla, Chevrolet ...

    Will Green/ ppc.orgin Paid Search- 20 readers -
  • Emojis are Appearing in Google AdWords Search Ads

    We all know that Google are constantly trying to improve the experience web users have with both their search engines and advertising online. This is generally why the changes Google make always seem to make things that bit nicer and easier for the web user. Although it has not been confirmed yet by Google, there are reports circulating the internet, in their early stages, tha ...

    Will Green/ ppc.orgin Paid Search Google- 18 readers -
  • How to Hire and Maintain Great Freelancers

    For those that are running websites out there, such as content mills, I can bet your bucks that you have hired a bunch of freelancers to help you with different aspects of your website. You might hire freelancers to keep the social media prescence of your website strong, contribute to the email marketing of your website or simply to create high quality articles to increase your ...

    Will Green/ ppc.orgin Paid Search EMail Blogging How To's- 19 readers -