Will Green

  • 2 Common PPC Questions Answered

    The vast majority of advertisers who use PPC advertising will not know the complete ins and out of the online platform, since it takes a lot of time, effort and, even, experimenting to truly understand how capable PPC is as a source of traffic. Advertisers’ main objective is to achieve the ROI investment target they have been set for a PPC campaign.

    Will Green/ ppc.orgin Paid Search- 9 readers -
  • Blueair – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Music Notes, who had made a PPC campaign to improve their #3 organic search ranking to compete better with the two competitors above them in Google. As much as the search advert was good, the campaign was let down by a landing which poorly utilized the space above the fold.

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • 4 Times it is Bad to Use PPC Advertising

    I’m sure we can all agree that pay per click advertising is one of, if not the, best way to gain contextual traffic online as an advertising platform. It is used in the millions worldwide and suits a wide range of needs by businesses and individuals. Even though PPC is extremely flexible to one’s needs, it does not always mean PPC is the go to advertising platform for every kind of situation.

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • How to Increase Your Adsense RPM

    The revenue that a website generates per 1,000 impressions (RPM) is a crucial statistic that website owners should always look to improve. After all, it is directly correlated to how much money the website will produce from advertising revenues such as Google Adsense and PPC. It is true that the RPM will also depend on external factors that you will have no control over, such ...

    Will Green/ ppc.orgin Paid Search How To's- 18 readers -
  • Music Notes – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from GAME, who had a good search advert targeting the, in demand, Nintendo Switch. However, it was let down by a poor shopping results landing page with the console overpriced when compared to the RRP value. A market that has developed since everything has gone online has been the sheet music market for musicians.

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • A Must Do List When Starting Up A New Website

    Starting a website is an exciting adventure to embark on. You have the freedom to make a website about anything you want, and design the website however you like. For this reason, there does not really need to be much motivation when starting a website since the majority of people create websites about things they love to do, such as hobbies.

    Will Green/ ppc.orgin Paid Search EMail Blogging- 15 readers -
  • 2 Ways to Save Money in a PPC Campaign

    PPC campaigns are an extremely effective way to gain contextual traffic to a designated landing page. The concept behind only paying for traffic and not ad space is something that has proved to attract millions of advertisers to platforms such as Google AdWords. However, a PPC campaign can become quite costly when not optimised for the conversion you are looking to gain, as we ...

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • GAME – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AB Toys and More, who had made a general PPC campaign for fidget spinners. This was a poor targeting choice by AB Toyz and More which did not even mention fidget spinners on the landing page at all. With the Nintendo Switch seemingly back in stock after being out of stock for quite a while, i ...

    Will Green/ ppc.org- 12 readers -
  • Tips to Using the Right Language in PPC Advertising

    Pay per click advertising is an extremely effective platform to promote just about anything when done correctly. A key component to the advert and landing page of a PPC campaign is the content itself. You could have the most desirable product that is flying off the shelves. However, your advert might be using the wrong content to not crucially capatalise on the fact your produc ...

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Google Increases Site Links in Mobile PPC to 8

    Google has been busy updating the way pay per click advertising looks for mobile users to further improve the experience web users have with PPC. It was only a little while back that Google updated the site link extensions in PPC to accomodate more links, previously at a value between 2-6 links. This enabled the web user to use their finger to scroll through the different site ...

    Will Green/ ppc.orgin Paid Search Google- 19 readers -
  • AB Toyz and More – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Kenwood Travel, who had good search advert and a good landing page, except for the bland colour scheme used on it (which needed to be more colourful to reflect the type of holiday they were promoting). An interesting product that has gained a lot of attention this year has been the fidget spinner.

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • When to Use PPC and When to Use SEO

    Although it has been mentioned many times before, it still needs to be stressed just how important traffic is to a website. Without traffic, to some extent, a website is worthless. Making sure you have sources of traffic to a website is crucial to the success of it. With this, there is an argument to say that there are mainly two types of sources of traffic you could look to in ...

    Will Green/ ppc.orgin Paid Search SEO- 14 readers -
  • Google’s Deadline Day for HTTP Websites Approaches

    It has been no secret over the last few years that Google looks at the security of websites as a ranking factor for their search engine. With this has come the rise of websites migrating to https://, otherwise known as adopting an SSL certificate. An SSL certificate is a way of encrypting the connection between the website and the web user’s computer, making it much more secure ...

    Will Green/ ppc.orgin Paid Search SEO- 14 readers -
  • Kenwood Travel – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Football Maties, who had targeted with the assumption that those wanting to buy new football boots are a potential market to target to ask for their old football boots to be donated to charity. As much as the targeting and the search advert was good, the whole campaign was let down by a very p ...

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • Why You Should Target Mobile Users for SEO

    It was really not too long ago that Google started to include the mobile responsiveness of websites as an element to determining the SEO of a website in mobile search. This makes sense, of course, since Google are all about providing the best user experience for a web user online – if this means promoting websites that are better viewed on mobiles since they have a mobile theme, then so be it.

    Will Green/ ppc.orgin SEO- 16 readers -
  • Football Maties – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from airconco, who had a relatively good search advert that used the USP of being experts in their respective industry. The landing page was also good, but it was a little confusing to determine just exactly what type of landing page airconco had used and the conversion they wanted to obtain from t ...

    Will Green/ ppc.orgin Paid Search- 17 readers -
  • 3 Overlooked Elements to a Website for Good SEO

    Search engine optimisation is one of, if not, the most crucial part to a website – it is was decides how much traffic the website gets and can work both as a catalyst to improving/reducing organic traffic and ranking. For this reason, lots of time is spent by website owners to continually improve their SEO prescence, to increase the traffic going to it from search engines.

    Will Green/ ppc.orgin Paid Search SEO- 14 readers -
  • Is Your Adsense RPM Decreasing? Here’s Why…

    For the vast majority of websites out there (and YouTube channels, for that matter as well), they will be generating a lot of their revenue from advertising platforms mainly being Google Adsense. Gaining revenue per click/view is a fundamental concept to PPC for which has proven to benefit both advertisers and publishers alike.

    Will Green/ ppc.orgin Paid Search- 19 readers -
  • airconco – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from wpengine, who had a good search advert and a great landing page, especially due to the fact that had the option of live chat to a human within seconds of landing onto the web page. With it being the middle of summer, something that will be on many people’s minds, if they don’t have access to ...

    Will Green/ ppc.orgin Paid Search- 13 readers -