Will Green

  • Markets.com – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Opun, who had a good search advert and a brilliant example of a landing page, especially after the poor landing page previous to that was from Aviva. The stock market is something that I am sure a lot of people take note of, if that is about staying up to date with shares/stocks people have b ...

    Will Green/ ppc.orgin Paid Search- 5 readers -
  • 2 Reasons Not to Use a Click Through Landing Page in PPC

    For advertisers with PPC campaigns, there are many different types of PPC landing pages they could adopt and implement to direct the targeted traffic from PPC to. The best designed websites out there don’t actually tend to use designated PPC landing pages – instead, the website is so well designed that it can use exisiting webpages as the landing page for PPC campaigns.

    Will Green/ ppc.org- 5 readers -
  • How to Look Good on Google with SEO

    Search engine optimisation is a crucial element to every website on the internet, especially with the fact that the vast majority of websites get the vast majority of traffic from search engines such as the big ‘G’ being Google. Making sure your website and your articles you publish online have good SEO is critical to ensuring that the ranking of your website/articles are as hi ...

    Will Green/ ppc.org- 5 readers -
  • Opun – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aviva, who had a great search advert that had a high ranking and used ad extensions to make it easier for the web user to see and engage with the advert. However, the campaign was let significantly down by the landing page, which was bland to look at and lacked an image to convey the message A ...

    Will Green/ ppc.orgin Paid Search- 3 readers -
  • When Should You Create a PPC Campaign?

    From landing onto this page, it should not be questioned that pay per click advertising is one of, if not the, best way to gain contextual traffic online. With this, there are many many articles out there that aim to help aspiring advertisers with PPC: how to make and optimise a PPC campaign. However, there are not really that many articles out there that tell you when to make a PPC campaign.

    Will Green/ ppc.org- 10 readers -
  • 3 Tips to Improve Your PPC Quality Score

    For a lot of new advertisers to pay per click advertising, they may have got the impression that the best way to rank high is through adopting a high cost per click (CPC) for the keyword they are targeting. However, in extremely competitive markets, the CPC can continually rise through different advertisers bidding on the same keyword.

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Aviva – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus to promote their new flagship smartphone of 2017: the OnePlus 5. What we found with this PPC campaign was that the campaign was implemented to point those looking at the OnePlus brand to their new smartphone, since the top organic search result for ‘OnePlus’ points web users to the hom ...

    Will Green/ ppc.orgin Paid Search- 15 readers -
  • 2 Language Techniques to Use in PPC

    Pay per click advertising is a online form of advertising all about numbers. Every little change or thing you implement into your campaign needs to be backed up by numbers, possibly through the likes of A/B testing or market research. One area that seems to get overlooked, quite a lot, is in the language you use in both your search advert and your landing page.

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Google Fined €2.4bn over Unfair Favouring of Shopping Results

    Over the past few weeks, there has been big news surrounding the search engine giant, Google, around fair competition. The European Union have deemed that the use of Google’s search engine has been exploited by providing Google’s shopping comparison results a favourable advantage as opposed to competition in the rankings. The parent company of Google, Alphabet, had a 1.

    Will Green/ ppc.orgin Paid Search Google- 16 readers -
  • What is the Future for PPC Advertising?

    If you look at the history of advertising ever since it started, it is 1) incredible how far we have come and 2) how far we have come in the past ten years. We are currently living in a time where everything is improving, what seems like, expontentially. With this, what can we honestly say is going to be the future of PPC advertising? Google released AdWords back in 2000 and so ...

    Will Green/ ppc.orgin Paid Search- 22 readers -
  • Sovrn Advertising – A Perfect Addition to Websites?

    For websites that gain the majority of their revenue from advertising platforms such as Adsense, Ezoic and PPC, making sure you optimise your website to produce as much revenue as possible from such advertising platforms is crucial. There are many things you can do to improve the performance of your Adsense account, for which Ezoic seems to do quite well using artifical intelligence integration.

    Will Green/ ppc.orgin Paid Search Display- 13 readers -
  • OnePlus 5 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from QuoteSearch, who had a good search advert, similar to competition for the search phrase and an extremely well designed landing page. With OnePlus recently announcing their new flagship smartphone for 2017, never is it a better time to see how they are trying to spread the awareness for their ...

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • QuoteSearch – Analyse A Real PPC Campaign

    One of the recent PPC campaigns I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had a good example of a title-heavy search advert with a landing page that had the objective of gaining a lead capture, so that it was possible for Expedia to show the correct ‘tailor-picked’ flights for the web user, from the information they entered onto the landing page.

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • SEO Advice You Need To Be Aware Of

    Search engine optimisation is critical to any website and business online, since SEO brings with it lots of organic targeted traffic that can be used to benefit a website or business in more than one way – all in all, traffic is king and SEO is the biggest provider of traffic. This is why so much time is spent improving the SEO of websites to improve their organic ranking.

    Will Green/ ppc.orgin Paid Search SEO- 14 readers -
  • 2 Reasons Why PPC Campaigns Fail

    As we all know, millions and millions of advertisers around the world use PPC marketing as way to profit from traffic to increase the return on investment (ROI) of a business. PPC is used by the largest and smallest companies in a wide range of ways simply because it is flexible, no matter what budget you can push to online advertising.

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • Post Office – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Expedia, who had ranked number one in paid search results, potentially, due to the fact that the last advert was a Google lead capture for flights. As well as this, the landing page was well designed and clear to look at as a hybrid between a lead capture and click through landing page.

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • How to Implement a Team to Build Your Website

    For the vast majority of people out there that are looking to create a website, I can be my horses that most people will look to creating a website by themselves. This is mainly because 1) it is the cheapest way to go about making a website especially if you have a small budget and 2) who are you going to employ that you can afford and trust? However, as websites grow, many ...

    Will Green/ ppc.orgin Paid Search Blogging How To's- 12 readers -
  • 2 Tips for Beginners in PPC

    Online advertising is dominated by pay per click advertising simply because it is one of, if not the, most effective way to promote for a business to increase the business’ ROI (Return On Investment). Along with being a flexible solution to advertising with accurate and consistant results for both small and large budgets, PPC is the perferred choice many businesses.

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • Expedia – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ came from Very, who had a very (no pun intended) good search advert and landing page with the intention to get people to buy the Nintendo Switch console from Very and not competitors at RRP price. However, Very offer a credit service which provides a 10% discount on first order – this was advertised heavily b ...

    Will Green/ ppc.orgin Paid Search- 18 readers -
  • 4 Things I Wished I Knew Before Starting a Website

    There’s not a single problem with wanting to start a business and run away from your current job – many thousands, if not millions, of people have similar ideas about their careers. For the majority, they will turn to the internet since it is an expanding market and is extremely flexible for start-up businesses – the website you first create can be designed and contain whatever you want on it.

    Will Green/ ppc.orgin Paid Search- 11 readers -