Will Green

  • Crocus – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Media, who had, on the whole, a well designed PPC campaign where the both the search advert and landing page had many benficial areas to gain a conversion or a click. With summer 2017 approaching, it is that time of year when many people start buying plants to decorate their gardens with.

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • How to Optimise a PPC Search Advert

    Pay per click advertising’s whole platform works predominantly around search adverts – the adverts that appear above organic search results from the likes of Google, Yahoo, Bing and more (but, mainly, Google). Learning how to optimize such adverts to produce the best performance, be it in terms of a high click through rate (CTR) or maximum exposure can be a tricky task, to say ...

    Will Green/ ppc.orgin Paid Search How To's- 12 readers -
  • What NOT to Send an Employer for a Blogging Job

    More and more people every year are packing up their regular 9-5 jobs and heading into the big world of blogging, to kick start their career online. Blogging jobs usually allow people to blog and talk about what they care most, which needs no sort of motivation if that is the case. As well as this, the hours you choose to work are flexible and, pretty much, all you need to star ...

    Will Green/ ppc.orgin Paid Search Blogging- 16 readers -
  • Virgin Media – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in my ‘Analyse A Real PPC Campaign’ series was from Ski World, who had a search advert that seemed to be too specifically targeted to the keyword search phrase the campaign is targeting on search results. As well as this, the landing page appeared to have too much content on it, which would have increased the bounce rate.

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • The Stats I Look at in Google Analytics for my Websites

    Google Analytics is one of the best free tools for website owners and bloggers on the internet. The ability to analyse your traffic, generated from your website/s, in a lot of detail is something that will benefit millions upon millions. However, understanding how to best decipher what Google Analytics is displaying can sometimes be a little tricky.

    Will Green/ ppc.orgin Paid Search Google- 12 readers -
  • What is the Best Way to Make Money from Web Traffic?

    The basis to making money on the internet, with a website, is to create a website that is capable of bringing in high amounts of traffic. No matter what type of revenue stream you look into, each will require traffic, where the more traffic you have, the more revenue you will produce. With this, it can sometimes be difficult to understand and choose exactly the correct revenue ...

    Will Green/ ppc.orgin Paid Search Blogging- 12 readers -
  • Skiworld – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Virgin Games, who had a well designed search advert and a good landing page too. However, the terms and conditions of the offer was above the fold of the page, where it could have been placed below the fold to reduce the content and small print above the fold.

    Will Green/ ppc.org- 17 readers -
  • 3 Specific SEO Tips for the Fall of 2017

    Making sure your content is search engine optimised is the root strength of any website. After all, the vast majority of traffic that will come to websites will come from search engines, with my websites averaging between 80-90%. This makes it clear just how crucial SEO is. If you improve your social media traffic by 10%, if it was 10%, that’s a 1% increase to your overall traffic.

    Will Green/ ppc.orgin Paid Search SEO- 14 readers -
  • How to Optimise PPC Image Adverts

    Pay per click advertising mainly contains three types of adverts. You can use the most popular form, the text advert, which will allow you both access to publisher websites and search results to promote your campaign. However, two areas advertisers do not tend to take advantage of are image and display adverts, which are the adverts which appear on publisher websites within the ...

    Will Green/ ppc.orgin Paid Search Display How To's- 20 readers -
  • Virgin Games – Analyse a Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Bellroy, who had an interesting search advert with a well-optimised landing page. The search advert was interestng due to the fact that it was the only advert appearing for the search phrase, as well as appearing below Google shopping sponsored results (which included wallets from Bellroy).

    Will Green/ ppc.orgin Paid Search- 11 readers -
  • 2 Times You Can Effectively Use PPC To Promote

    If you have read the numerous articles both on PPC.org and other related websites, then you won’t need convincing that pay per click advertising is one of, if not the, most effective form of advertising online, both for publishers and advertisers. For publishers, Adsense simply enables websites to make the most amount of money for the amount of traffic the website generates.

    Will Green/ ppc.orgin Paid Search- 13 readers -
  • How to Combat Web Users that Use Ad Blockers

    The internet is a constantly evolving place – in the time that I have been online (from 2010 onwards), there has been several Google search engine updates, the rise in HTML5 and mobile optimised websites that have all contributed to making the online-world we browse through the way it is now. One element that became very popular when PPC advertising started to pick up pace was ...

    Will Green/ ppc.orgin Paid Search Blogging How To's- 15 readers -
  • Bellroy – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Formula 1, who had a very well designed search advert that made use of the fact it was the ‘official’ Formula 1 company, using trademark and copyright symbols where appropriate. However, the landing page was one of the worst landing pages that was analysed in this series, with many reasons to ...

    Will Green/ ppc.orgin Paid Search- 16 readers -
  • 3 Tips to Make Money from Affiliate Marketing

    Although PPC can be considered one of, if not the, most used advertising platform online, affiliate marketing is still a great platform to make money from. Affiliate marketing works by directing traffic to buying products or services, for which the person who sent the traffic that ended up buying the product/service gains comission on every sale.

    Will Green/ ppc.orgin Affiliate Paid Search- 16 readers -
  • Should You Use a Google Adsense Certified Partner?

    For the vast majority of websites out there, Google Adsense will be the number one used advertising platform to monetise the traffic that is directed to a website. There are many reasons for this, such as the wide and contextual range of adverts Adsense can show due to the millions of AdWords users and the fact it can change payout currencies to whatever you want.

    Will Green/ ppc.orgin Paid Search Google- 10 readers -
  • Formula 1 – Analyse A Real PPC Campaign

    The last PPC campaign that was analysed in the ‘Analyse A Real PPC Campaign’ was from CarFinance247, who had a good search advert (with some areas of improvement) and an extremely effective landing page, which had many features adding to enticing the web user into a lead capture. With the Bahrain Formula 1 Grand Prix just concluding and Sebastian Vettel crossing the finish line ...

    Will Green/ ppc.orgin Paid Search- 12 readers -
  • 5 Elements to Include on a PPC Landing Page

    The landing page of a PPC campaign is commonly the area of the campaign which will ‘make or break’ it. By this, it is the last element of a PPC campaign which is also where the conversion by the web user takes place. For this reason, it can be considered one of, if not the, most critical element to a PPC campaign.

    Will Green/ ppc.orgin Social- 9 readers -
  • 3 Potential Reasons Behind Your Website’s Traffic Drop

    For all those that own a website out there, at the back of your head, no doubt, will be the scenerio where your website will suddenly lose all traffic, making your website worthless. This is commonly why a website which makes the same profit per year is often worth a lot less than a business that makes exactly the same profit per year – a business won’t suddently ‘die’ like a w ...

    Will Green/ ppc.orgin Paid Search SEO- 17 readers -
  • CarFinance247 – Analyse A Real PPC Campaign

    The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Samsung to promote their new flagship phone of 2017: the Samsung Galaxy S8 (and S8 Edge). What we found was that, as expected, the PPC campaign was a brilliant example where the search advert had many effective elements to entice the web user into a click while the landing page used a visually ...

    Will Green/ ppc.orgin Paid Search- 17 readers -
  • When to Choose SEO over PPC and Vice Versa

    When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic.

    Will Green/ ppc.orgin Paid Search SEO- 12 readers -