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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Zuto, who had a good search advert but had a landing page which lacked content that could have been placed on the page to entice the web user into a click, such as using the rule of three enticement. The furniture industry is an aggressive industry to be in with there always seemingly to be some sort ...
Search engine optimization is always getting updated by Google to push the internet towards their main goal: improve the user experience web users have with websites online. With this in mind, here are three trends that should occur in 2017 that websites will naturally migrate too in order to improve the search rankings.
Before people get completely distressed at the mere thought of not using Adsense, what the title is stating is that there are two reasons why you should not use Google Adsense as the primary source of revenue but different programs that incorporate Adsense as well as many other advertising platforms and channels.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vauxhall, who had bid for their own brand name for two reasons and had a landing page which did have one or two areas of improvements. The loan industry is a very popular market simply because it is extremely profitable: especially the short term loans.
Commonly overlooked in pay per click advertising, niche keywords are specific long tail keywords which usually result in extremely specific targeting. For example, a typical keyword search phrase for PPC may well be something such a ‘buy a car’. A long tail niche keyword of this could be ‘buy a family electric car with autonomous driving hardware’.
As a publisher, one of the first things you should do is make sure Google knows your website exists. You can do this by submitting your site to the search engine. As well as this, it is critial to use Google Webmasters Tool for your website too. This has many benefits that will improve your website’s search engine ranking and enable you to view the organic health and performanc ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from PC World, who had some stiff competition in Google search from having sponsored shopping above their search advert. However, from gaining top spot of paid search results in PPC and having a well designed landing page, it became apparent they had, on the whole, a good PPC campaign.
At its core, what makes pay per click advertising one of, if not, the most effective source of traffic is the fact it provides advertisers traffic from web users that are contextually targeted so that they are genuinely interested in the contents of the campaign, leading to better conversion rates than other forms of advertising, such as banner.
For those with websites that are wanting to change the domain name of it, it should be a relatively straight forward process to change the domain name of your website and have the previous domain name forward to the new domain. However, for the majority of websites, this is easy when the original website did not have an SSL certificate associated to it.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from GoDaddy, the giant in hosting and domains. What we discovered with their PPC campaign was that there was definately some major flaws with it, most noticeably with the landing page. The design was lacking a touch of creativity and the plain background didn’t suit it unlike it did when compared ...
We are already a month into 2017 and it is looking to continue where 2016 left off in terms of PPC advertising: more and more advertisers increasing their budget to use PPC as source of traffic. This is understandable considering the numerous benefits pay per click advertising has over other traditional forms of advertising.
When it comes to creating a new website, one of the top priorities on your list of things to do should be to purchase a domain name for your website. For the majority, there are two paths to choosing a domain name. You could choose a ‘discoverable’ brand name which contains keywords which relate to your website (but, this is usually quite an expensive purchase).
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from CarWow, who had surprinsgly surpassed OEM’s PPC campaigns to reach the top spot for paid search results for the search phrase, ‘buy a new car’. As well as this, the landing page was a brilliant example of how one should be designed, with many points advertisers could take note of for thier own campaigns.
Over the last few years, we can all agree that the way people have promoted things has changed with the introduction of native advertising. Native advertising is a seemingly new form of advertising which resembles regular content on a website. However, the content is sponsored where the content has the aim to promote whatever the advertiser wants.
The internet is an amazing place for bloggers to find resources to help them create and run websites. But, as we all know, the internet is a vast place with millions, if not billions, of articles out there. Therefore, trying to find resourecs that will actually benefit bloggers can sometimes be compared to finding a needle in a haystack.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series came from David Lloyd, who had created a campaign to get those looking to get fit for the new year to sign up at their gym. As much as it was good, it did not advertise the numerous facilities David Lloyd offered – it focused only on the gym in the landing page which, I feel, was good for a certain per ...
When you first decide to take the plunge and build yourself a brand new website from scratch, it can be quite daunting what you should focus your efforts on. Afterall, many people that first create websites do so as an individual project so managing the time you have at your disposal is crucial to kick starting your website.
If you keep up to date with PPC.org, you will have read a very interesting article last week which looked into Ezoic, the certified Adsense partner, who claim to improve websites’ earnings from 50-250%. After using them for the past few months, it turns out that they have improved one of my website’s earnings by 90-160%, so they are definately not lying about their figures! The ...
Over the past few years, I have had some experience with using Ezoic as the main source of income for one of my websites: AskWillOnline.com. It looked a very promising program to use that claimed to significantly improve the revenue your website produces from advertising. However, I did not have the best of experience with Ezoic which was mainly due to Ezoic changing my already ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google Home, which was extremely cheeky from Amazon. They knew the Google Home has not come out in the UK. But, still they made a campaign for it which, when you type ‘Google Home’ into Amazon, Amazon’s own Echo comes up as the top result.