- Our Blog
For quite a long time, it has been old news that websites that do not have ‘https://’, being an SSL certificate for a website, will be marked as ‘not secure’ by Google and Google Chrome in the web browser. A date of when the change has not occurred until recently, for which Google have stated in a recent blog post that such a change will take place in June 2018.
It goes without saying that when you see or hear SEO, straight away, you will be thinking about how to optimize content to improve the rank of websites and articles on search engines. However, a big area of SEO that is disregarded seems to be with image search. At the end of the day, there are two ways of searching for something (or three if you include video, such as YouTube s ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Quidco, who had a very good PPC campaign in general that was used to counteract the poor SEO of Quidco. The search advert was good and utilized the use of ad extensions whilst the landing page was clear, simple and colorful: clearly outlining what the conversion should be for the page.
Affiliate advertising is becoming an extremely effective way to increase the profits of a product or service you are looking to sell. What you are doing is allowing anyone to advertise your product/service in exchange for a share in the profit margin of what they are promoting, saving yourself time and money in promoting the product or service yourself.
If you have a website that is generating traffic for you, then it can be generating you revenue. The more traffic you receive to your website, the likelier you are to make more money from it. There are many different ways to increase the traffic going to a website, with mainly SEO and SEM being a continuous focus for website owners.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from pay as u gym, who had a great example of a well designed search advert and landing page, resulting in a very effective landing page that would, no doubt, produce a high conversion rate. In the past, we have had a look at TopCashback, a website about getting cashback when sales are tracked through their website.
When it comes to blogging, there are predominantly two platforms you can choose between. There is the open platform WordPress and Google’s blogging platform, known as Blogger. In the past, choosing between the two has typically been down to preference as to what works best for you. However, after the last year or so, it has come to my attention that Blogger has some serious dra ...
Sometimes it is useful to get tips on the internet about a topic of interest. However, it can be just as effective, if not more, to read about the mistakes people have made about a topic of interest. I have been blogging, advertising and more for several years now and, since I first started, have come a very long way.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Spotify, who had made a PPC campaign for their own brand name to promote the paid version of their service, which was seen to be a great idea considering their business model only works due to premium subscriptions (and not the free ones).
The search engine optimization (SEO) of a website is crucial to the traffic the website brings in from organic sources, such as Google. 2018 is looking to be another big year for websites as the competition increases worldwide for top spot on search results. In keeping with changes Google have made and are looking to make, here are some SEO techniques and tactics you should sta ...
It’s the start of the new year which is a brilliant time to put some hard graft into your PPC campaign and strategy, to maximize the potential of it in 2018. There are many variables in PPC advertising that are constantly adapting and changing which means your PPC campaign should always be treated as a ‘live’ campaign – something that needs modifying over time to get the best out of it.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Computer Planet, who had a good search advert and a very ‘busy’ landing page with lots of links, images and content. However, from understanding the traffic that Computer Planet was targeting, it made sense for the landing page to be designed in this way.
Google Adsense is used in its millions worldwide as an effective way to profit from traffic that reaches a website. With this, there are lots of people wanting to improve how much they make with the PPC program. They believe that the revenue they produce is proportional to the amount of traffic your website receives – this isn’t always the case since there are many factors whic ...
In the last few weeks, it has come to the attention of people on social media that Google has implemented a new feature to their search engine results, that appears to be in very limited testing. When the web user searches using a question, depending on if the website that is ranked highest adopts a schema approach to their website of ‘/question’, ‘/answer’ etc.
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Giff Gaff, who had a very good search advert and an exceptional landing page that was colorful, but minimalist, to get web users into the conversion of filling in a form to purchase a new SIM card with the mobile network provider.
If you have a website with freelancers creating content for you, then you will be adopting some sort of Human Resources (HR). After all, HR is all about the managing of people to for effective organisational performance. The problem is that many website owners and managers relating to websites do not have much experience with HR along with the best processes to adopt to make s ...
It should not come as a surprise to know that the amount of web traffic on mobile devices is increasing, whilst, at the same time, traffic coming from desktops is decreasing. This has been a general trend since the internet has become more readily available on smartphones. However, the problem with this, in the opinion of Google, is that we are now past the point where mobile d ...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from BT Mobile, who had an effective search advert, albeit the fact that they were ranked the lowest of the paid search results. The landing page was significantly poor, with many areas of improvement to get a conversion from the web user.
One of the best elements to WordPress, along with the complete and utter control of, well, every aspect of a website, is the fact that there is an open source platform to create plugins for millions of WordPress users to install and use. Think of it as the app store for websites. There is, pretty much, a plugin that can do, just about, anything you want for your WordPress website.
There are a wide range of ad extensions an advertiser can use to improve the performance of a pay per click search advert. One such ad extension that has been available for use since its launch in 2013 was the review extension. This was an ad extension which allowed a quote from another website (the reviewer) to display below the description of the search advert, providing feed ...