will mcinnes

  • The 3 challenges all social CMI professionals face (and how to overcome them)

    Fact: Social insights offer value to many areas across the enterprise. This fact indicates the need for a dedicated social consumer market insights professional (social CMI) within the enterprise. In my previous article, I outlined the shift of this relatively new position from a “nice-to-have” to a “must-have” in order to achieve higher business goals.

    Marketing Landin How To's- 16 readers -
  • Social CMO to social CMI: the insight-driven evolution in the enterprise

    Earlier this year, we discussed the importance of leveraging social data to impact your organization’s marketing efforts. We focused on the importance of having a data-driven chief marketing officer (CMO) gathering data from social platforms, extracting actionable insights from them and proving to other C-levels how useful social data can be.

    Marketing Landin Social- 10 readers -
  • The 5 KPIs that define a successful social CMO

    So you say you’re a socially savvy marketer — and you’re checking the boxes to ensure that you’re not just talking the talk but walking the walk. You’ve recognized the power that social data can yield to inform and drive your organization. You’re aggregating and analyzing data to inform and improve your company’s buzz, reputation, content engagement, lead generation and sales.

    Marketing Landin Social- 17 readers -
    Earlier about the same topic:
  • 2016: The Year Social Intelligence Makes Its Way To The Boardroom

    Now that we’re a couple of weeks into 2016, we can easily draft post after post about what went right or wrong in 2015. Alternatively, we can look at predictions of what’s in store for the marketing world in 2016. But there’s one thing I am certain of: For the new tier of CMOs who understand that data is their best asset, 2016 is looking mighty fine.

    Marketing Landin Social- 16 readers -