Will Scott

  • Why SMBs should spend more of their budget on online marketing in 2017

    I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a particularly challenging mandate to follow when thinking about annual budgets every year. Now is the time they must take a hard look at their finances to determine how to spend less and make more.

    Will Scott/ Marketing Land- 16 readers -
  • Excited about Google’s new map ads? You should be!

    As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who ...

    Will Scott/ Marketing Landin Google- 15 readers -
  • Excited about Google’s new map ads? You should be!

    As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who ...

    Will Scott/ Search Engine Landin SEO Google- 14 readers -
  • Help! I just launched a new website and my search rankings tanked!

    Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

    Will Scott/ Marketing Landin SEO- 34 readers -
  • Help! I just launched a new website and my search rankings tanked!

    Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

    Will Scott/ Search Engine Landin SEO- 14 readers -
  • 3 practical local link building ideas that will cure your Penguinitis

    I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many years as I have will join me in taking the first step to recovery: admitting our problem. In 2012, Penguin made once-easy and inexpensive link-building tactics for small businesses worthless — and in some cases, harmful.

    Will Scott/ Search Engine Landin SEO- 12 readers -
  • 7 Traits That Will Make You A Great Digital Marketer

    It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years. If you’re reading this, you’re probably “in the industry,” or at least aspire to be — so you don’t need me to tell you how difficult it can be to attract and retain quality employees in an ever-evolving, high-stakes and fast-paced work environment.

    Will Scott/ Marketing Land- 17 readers -
    Earlier about the same topic:
  • 7 Traits That Will Make You A Great SEO

    It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years. If you’re reading this, you’re probably “in the industry,” or at least aspire to be — so you don’t need me to tell you how difficult it can be to attract and retain quality employees in an ever-evolving, high-stakes and fast-paced work environment.

    Will Scott/ Search Engine Landin SEO- 21 readers -
  • 5 Things You Should Be Doing on Facebook to Build Your Business

    Recently a number of Local U Faculty hung out to discuss all things Facebook marketing with some of the best minds in SEO: Mike Blumenthal, Mary Bowling, David Mihm, and Matt Siltala. Here are the top five things we think you should be doing for your business on Facebook: 1. Hop on your local "brandwagon" Associating your brand with a local cause, movement, or larger brand wi ...

    Will Scott/ Local Universityin Social Facebook- 17 readers -
  • For Social Media, Pay to Play is the New Reality

    The world seems a kindler, gentler place than when I was a kid. We heard jokes like "you're so ugly, your mama had to tie a steak around your neck so the dog would play with you." Fast forward to today, where getting a business in the action on social media requires nothing so humiliating. But like a child screaming for attention, a company's authority on Facebook only counts for so much.

    Will Scott/ Local Universityin Social Facebook- 29 readers -
  • 5 Steps To Better Online Marketing For Franchises

    Just like a rock star commands an audience of fans, each business location must be able to command an online audience of customers. Take this nugget of wisdom from Bruce Springsteen: “Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.

    Will Scott/ Search Engine Landin SEO- 31 readers -