Will Scott

  • Maximize your business’s Twitter impact

    Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind. 1.

    Will Scott/ Marketing Landin Social Twitter- 23 readers -
  • 10 things you should be doing now on social media to grow your business

    At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of the most cost-effective ways to connect those internet users with your business. Use these 10 tips to make sure your business is using social media effectively. 1. Make sure you’re on Google and Facebook At a bare minimum, you need to make sure that your business ...

    Will Scott/ Marketing Landin Social- 30 readers -
  • Why SMBs should spend more of their budget on online marketing in 2017

    I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a particularly challenging mandate to follow when thinking about annual budgets every year. Now is the time they must take a hard look at their finances to determine how to spend less and make more.

    Will Scott/ Marketing Land- 23 readers -
  • Excited about Google’s new map ads? You should be!

    As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who ...

    Will Scott/ Marketing Landin Google- 24 readers -
  • Excited about Google’s new map ads? You should be!

    As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search for these things separately, but who ...

    Will Scott/ Search Engine Landin SEO Google- 29 readers -
  • Help! I just launched a new website and my search rankings tanked!

    Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

    Will Scott/ Marketing Landin SEO- 40 readers -
  • Help! I just launched a new website and my search rankings tanked!

    Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch.

    Will Scott/ Search Engine Landin SEO- 31 readers -
  • 3 practical local link building ideas that will cure your Penguinitis

    I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many years as I have will join me in taking the first step to recovery: admitting our problem. In 2012, Penguin made once-easy and inexpensive link-building tactics for small businesses worthless — and in some cases, harmful.

    Will Scott/ Search Engine Landin SEO- 21 readers -
  • 7 Traits That Will Make You A Great Digital Marketer

    It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years. If you’re reading this, you’re probably “in the industry,” or at least aspire to be — so you don’t need me to tell you how difficult it can be to attract and retain quality employees in an ever-evolving, high-stakes and fast-paced work environment.

    Will Scott/ Marketing Land- 25 readers -
    Earlier about the same topic:
  • 7 Traits That Will Make You A Great SEO

    It’s hard to believe, but as of this month, I’ve been the owner of an SEO and online marketing agency for 10 short, yet very long years. If you’re reading this, you’re probably “in the industry,” or at least aspire to be — so you don’t need me to tell you how difficult it can be to attract and retain quality employees in an ever-evolving, high-stakes and fast-paced work environment.

    Will Scott/ Search Engine Landin SEO- 28 readers -