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Have you finally wrapped your head around savvy marketing practices for targeting millennials? Too bad! The next generation is just now achieving financial independence, and that means writing a whole new rulebook for how to engage with customers. It seems a lot of businesses aren’t quite sure how to market to Generation Z, made up of young adults between the ages of 13 and 19.
Image via Shutterstock. According to the most recent numbers, about one billion people around the world have downloaded Google Maps and use it to reach 1.5 billion destinations each year. That’s a lot of searches and web traffic. But of equal interest to Google and its customers is foot traffic.