winston burton

  • Is “SEO” the right term anymore?

    An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing. A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body ...

    Marketing Landin SEO- 24 readers -
    Earlier about the same topic:
  • Is “SEO” the right term anymore?

    An SEO’s role and job duties have changed significantly since I began working in the field 12 years ago — and I think it’s time that we got a new title. In my view, our current job title does not accurately reflect the role that we now play in digital marketing. A few years back, we focused on optimizing existing landing page elements (title, meta description, headings, body ...

    Search Engine Landin SEO- 19 readers -
  • Do keyword rankings even matter anymore?

    Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they could not find what they are looking for. This leads to a bad user experience.

    Marketing Landin SEO- 18 readers -
    Earlier about the same topic:
  • Do keyword rankings even matter anymore?

    Some SEOs and brands think that rankings are a very important metric to track for SEO success. But is this really the case? Some sites rank well for high-volume keywords but don’t get any benefit from it because the keywords do not meet user intent, and the user ends up leaving the site because they could not find what they are looking for. This leads to a bad user experience.

    Search Engine Landin SEO- 18 readers -
  • Is your SEO data steering you wrong?

    With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance? As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set u ...

    Marketing Landin SEO- 10 readers -
    Earlier about the same topic:
  • Is your SEO data steering you wrong?

    With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance? As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set u ...

    Search Engine Landin SEO- 7 readers -
  • The evolution of SEO

    The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the SERPs and so on. But what does an SEO really do these days, and how has this role changed over the years? A look into the past and present On-page optimization: When performing on-page optimization in the old days, SEOs would map two to five key ...

    Marketing Landin SEO- 25 readers -
    Earlier about the same topic:
  • The evolution of SEO

    The job of an SEO has certainly evolved over time due to Google cracking down on spam techniques, the rise of mobile, changes in the SERPs and so on. But what does an SEO really do these days, and how has this role changed over the years? A look into the past and present On-page optimization: When performing on-page optimization in the old days, SEOs would map two to five key ...

    Search Engine Landin SEO- 37 readers -
  • The Marriage Between Conversion Optimization & SEO

    As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out a form, download a brochure or perform other actions on a site. While improving traffic is great, it doesn’t necessarily result in more sales. So how do we actually get our clients more business through organic search? The answer i ...

    Search Engine Landin SEO- 23 readers -
  • Link Wars: The Force Awakens

    Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and impactful as the almighty link. When I first started in SEO more than 10 years ago, the link was the most powerful factor in improving your search engine rankings, especially if you secured links from high-quality, trusted domains with keyword-r ...

    Marketing Landin SEO- 15 readers -
    Earlier about the same topic:
  • Link Wars: The Force Awakens

    Google’s algorithm to impact website visibility takes hundreds of factors into account, but none of them have been as important and impactful as the almighty link. When I first started in SEO more than 10 years ago, the link was the most powerful factor in improving your search engine rankings, especially if you secured links from high-quality, trusted domains with keyword-r ...

    Search Engine Landin SEO- 6 readers -
  • How To Ensure Your SEO Recommendations Get Implemented

    One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then they complain when they don’t get the results they expect from their SEO campaign (i.e., increases in visibility, traffic and conversions). There are several reasons clients do not implement SEO recommendations, including: Not having the a ...

    Marketing Landin SEO How To's- 19 readers -
  • How To Ensure Your SEO Recommendations Get Implemented

    One of the most common problems in the SEO industry is that clients often do not implement their agencies’ SEO recommendations — and then they complain when they don’t get the results they expect from their SEO campaign (i.e., increases in visibility, traffic and conversions). There are several reasons clients do not implement SEO recommendations, including: Not having the a ...

    Search Engine Landin SEO How To's- 12 readers -
  • Don’t Blame The Algorithm For Traffic Declines

    Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I have seen many companies (and some SEOs) correlate a drop in traffic with the date of a known algorithm update and assume that the site was hit by Penguin, Panda or Hummingbird, for instance.

    Search Engine Landin SEO- 23 readers -