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Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry. At eight on the dot, the lobby of Skylight Modern, a venue in Chelsea, was already full of guests. Clients and prospects were scattered around tall cocktail tables. Bagels hung loosely from hooks above an abundance of lox and cream cheese.
When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. Much of the press about the release criticized the software, especially in comparison to Google Maps. But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting ...
The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets. Everyone can have a voice online, but that democratization has also prompted rampant cyberbullying, trolling, and other kinds of abuse. According to a 2014 Pew study, 40 percent of internet users have been harassed in some form.
Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network cou ...
From a place of inner humility, the wise and high rapper Wiz Khalifa once proclaimed, “Brand names aren’t important to me at all.” Such asceticism is commendable and even coveted by some in today’s brand-inundated world. But pretending we don’t care what beer we drink or where we read the news is dishonest and infeasible. Even Wiz has his own brand of rolling papers.
If you work in media, you know a lot can change in two years. Think back to 2014. Tons of marketers still thought of Snapchat as a sexting platform. People were writing things like “Why Pinterest Ads Will Beat Facebook Ads.” Autoplay video, live-streaming, and the ability to face-swap with your significant other were all on the horizon.
In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy generation.
Over the past six years, Longform has become a quiet oasis for readers and writers, a place to escape the daily grind for a quality read handpicked from around the web. Co-founders and Wesleyan grads Aaron Lammer and Max Linsky thought up after running out of stuff to read on their iPhones while on vacation.