yardain amron

  • Will Podcasters Abandon Apple?

    When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app. Much of the press about the release criticized the software, especially in comparison to Google Maps. But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting ...

    The Content Strategist- 25 readers -
  • How Gimlet Hacked Slack to Reinvent Its Comments Section

    The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets. Everyone can have a voice online, but that democratization has also prompted rampant cyberbullying, trolling, and other kinds of abuse. According to a 2014 Pew study, 40 percent of internet users have been harassed in some form.

    The Content Strategistin Social How To's- 13 readers -
  • 7 Social Media Stats All Marketers Should Know

    Keeping track of all the most effective social media techniques can be dizzying. There’s no golden rule or master trick that works across all platforms. Even if there were, it would probably be outdated in a month. Why? Because effectively using social media requires Rubik’s Cube-like logic. There are so many different platforms to keep track of, and a shift on one network cou ...

    The Content Strategistin Social- 36 readers -
  • 5 Ridiculously Weird Brand Name Origin Stories

    From a place of inner humility, the wise and high rapper Wiz Khalifa once proclaimed, “Brand names aren’t important to me at all.” Such asceticism is commendable and even coveted by some in today’s brand-inundated world. But pretending we don’t care what beer we drink or where we read the news is dishonest and infeasible. Even Wiz has his own brand of rolling papers.

    The Content Strategist- 6 readers -
  • 5 Incredible Moments From #DEWcision 2016, Which Really Got Out of Hand

    In 1946, two brothers from Tennessee concocted a lemony drink to mix with their whiskey. They designed a label with a hillbilly mascot, and dubbed it what those “hillbillies” called their local moonshine—a Mountain Dew. Fast forward 70 years, and most of Mountain Dew’s original history has been painted over to attract a “younger, outdoorsy generation.

    The Content Strategist- 12 readers -