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Two years ago, Charlie Cole became Tumi’s first chief digital officer, charged with bringing a digital mindset to the organization and working with marketing, merchandising, creative and distribution on a comprehensive digital strategy. Cole now leads a digital team of over 20 people that reports to the CEO and takes care of online analytics, customer relationship management and direct display.
Foreigners visiting Dentsu for the first time are in for a shock. The agency group’s headquarters in Tokyo are massive, occupying a central role in the Shiodome district. Visitors are treated to the full Dentsu experience, taken to a VIP elevator that will whisk them up 48 stories to the top floor, where Dentsu’s top execs enjoy spectacular views of Tokyo. Down below, 6,700 staffers toil away.
Sarah Peretz started her influencer career on Snapchat around a year ago, posting humorous and delicately designed food- and beauty-themed stories that frequently got views in the five-digit figures. Now, she is leaving the platform. The trigger for her decision: When she told a Snapchat product management executive she was thinking of leaving Snapchat, the executive point-blan ...
Accenture Interactive, Accenture’s agency arm, is pitching publishers and brands on a product that uses AI to automatically overlay product placements on streaming video content. The way it works is, for example, if an online streaming service serves a video ad featuring a moving plane to two people, one in the U.S.
Focus is a big theme for Twitter this year. One area CEO Jack Dorsey has zeroed in on: programmatic advertising. Last month, for instance, Dorsey hired ad tech veteran Bruce Falck, former CEO for the demand-side platform Turn, as Twitter’s head of revenue product. In Cannes, Dorsey also said that Twitter is not giving up on ad tech — instead the company will invest more in prog ...
Programmatic advertising has gotten a lot of bad press this year, what with news about ad fraud, the YouTube ad boycott and the Guardian-Rubicon Project lawsuit. Regardless, programmatic is expected to continue to grow as more publishers and marketers shift from open exchanges to private marketplaces to control brand safety and minimize ad fraud.
We get why ad tech vendors bombard agency executives with email pitches, boasting about their products. That’s how they make money and pay for a yacht at Cannes. But programmatic salespeople need to do better if they want agency executives to write them a check. “Vendor pitches can be painful and obtrusive.
This year’s Cannes Lions is different for Nokia Technologies CMO Rob Le Bras-Brown. On Tuesday, he was stationed at Croisette Row Cabana at the Nokia booth, which broadcast a virtual reality ad for the brand’s new connected trackers, scales and blood pressure monitors, shot by Nokia’s 360-degree OZO VR camera. The digital wellness products and $40,000 OZO are a big departure for Nokia.
At $150 a pair, Reebok’s Floatride Run is one of the sneaker brand’s most expensive running shoes. But despite the cost, Floatride in just three months has become Reebok’s highest rated and No. 4 best-selling sneaker on the company’s website out of more than 830 shoe products. Reebok has a network of 1,200 running experts to thank.
On a recent Wednesday morning, around a dozen reporters, agency and ad tech executives gathered at a roundtable hosted by ad tech firm InMobi at the Interactive Advertising Bureau’s Tech Lab in New York City. One of the attendees, Jason Cooper, gm of mobile for Integral Ad Science, brought up a challenge in setting up industry standards around measurement and transparency: the ...
Ad tech is transforming rapidly and getting more complicated. Ask 10 people in advertising and marketing what programmatic is, and you will probably get 10 different answers. But would the fathers of ad-tech executives have a better knowledge of what it is, as their children are doing programmatic buying every day? We decided to find out prior to Father’s Day on Sunday. Dr.
An MTV-host-turned agency owner, Coltrane Curtis built Team Epiphany by creating promotional content with social stars for brands. But Curtis — who has over 24,000 followers on Instagram — has no interest in becoming an influencer and running endorsement deals himself, especially when a request comes from one of his competitors.
Online retailer The Flex Company, which makes a disc-shaped tampon alternative, is opening its first pop-up store on Thursday on Wooster Street in New York City’s SoHo neighborhood. There, visitors can purchase Flex products and learn more about the history of menstrual products. Lauren Schulte, the company’s co-founder and CEO, hopes the pop-up store can help propound the noti ...
For independent shops like Cramer-Krasselt, the shift to programmatic presents challenges. They don’t have the resources to pour into proprietary tech like the big holding companies. For Cramer-Krasselt, that has meant stitching together ad-tech partners to form its own trading desk — and educating all of its employees on the ins and outs of programmatic.
Yahoo is about to be swallowed by Verizon, putting an end to CEO Marissa Mayer’s tenure and ill-fated efforts to turn around the beleaguered portal. Mayer’s most high-profile acquisition and hope for turning around Yahoo was buying Tumblr in May 2013 for $1.1 billion. Now, the acquisition is seen as yet another move that failed for Yahoo, which is set to write down the entire acquisition.
Ask marketers about a persistent, unresolved issue in programmatic advertising, and many will agree: domain spoofing. Domain spoofing, where unscrupulous publishers, ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites, is not a new problem in the industry. But it has gained much attention lately because marketers are increasingly focuse ...
A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into it, including exclusivity, engagement rate, following size and usage rights.
In January, Matthew Witt spent two weeks at Maxus’ office in Guangzhou, China. The 28-year-old associate media director spent his afternoons talking to content, search, social and client teams in the Guangzhou office to learn how they approached the Chinese market. Witt also met with marketing executives from Huawei, one of the biggest smartphone makers in China, where he learn ...
The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry reports and the takeaways for marketers. The major takeaways Mobile-based impressions and clicks are primary growth drivers for digital advertising.
For Gil Elbaz, Los Angeles is the best city to start an ad tech company. There, he set up his first startup Applied Semantics, which was acquired by Google in 2003 and later became Google’s LA office. Elbaz then started another tech company, Factual, in LA. Now, he is seeing more ad tech firms moving to the city.