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Everything can be monetized. Next time you put a quarter into the jukebox at your corner bar, you won’t only hear a song; you may also see a programmatic ad. On Monday, TouchTunes — the company that owns over 63,000 digital jukeboxes in the U.S. — made the inventory on the machine programmatically available for the first time. Last year, over 1.
As media buying becomes more commoditized and less differentiated, communications planning — a discipline that uses data insights to help a client figure out brand positioning and media channels– is now a hot battleground for media agencies. For Maxus, that means motivating its media planners to get out of their comfort zone and learn how to develop creative ideas for the like ...
When Charlie Cole joined Tumi as the luxury luggage brand’s chief digital officer last January, his first priority was to fix the company’s customer relationship management and analytics platforms. In the process of completing this eight-month project, Cole’s team realized that Tumi had been exclusively targeting its core-consumers — middle-aged high earners – without reaching ...
It’s open season on in-house content studios. Pepsi’s recent ad, which featured Kendall Jenner as a model who leaves a photoshoot to join a protest and hand a cop a Pepsi, was criticized for being tone-deaf. Looking for blame, much of the industry pointed fingers at in-house content studios, since Pepsi’s ad was created by its in-house agency, Creators League.
Want to find the right hair color? Just ask Madi. Hair color brand Madison Reed created the color-recognition chatbot to consult like a human colorist would do in a salon. When a customer texts “Hello” to Madi at 34757, she will ask for a selfie that shows the person’s face and hair from roots to ends in natural lighting.
Imagine a thin line of avocado slices that start curling inwards, rolling together and taking shape of a flower, or a round jelly cake being divided by a ceramic knife into four pieces of equal size, so perfect that you don’t even want to take a bite. If you find these images relaxing or tinglingly pleasurable to watch, you will like “satisfying videos.
Ukrainian YouTuber Slivki Show, who teaches English-language life hacks including how to use a grater to scrub off the burnt bits off a cookie, has accumulated more than 790,000 subscribers and 98 million views on YouTube since 2015. And this year, the YouTuber started distributing the same content with Chinese subtitles on China’s top social network Weibo.
Imagine the frustrating process of untangling Christmas tree lights. Now imagine doing it with ad tech. That’s the chore Verizon faces. Verizon is going to create a new brand, Oath, to include Yahoo and AOL, after the telecom conglomerate closes its acquisition of Yahoo for around $4.5 billion by end of this June.
A core military doctrine is: Never fight a two-front war. Unfortunately for besieged United Airlines it is now under siege in America and has a new Chinese front to deal with. Within 24 hours after a 30-second video — that features a man being dragged off a United Express flight from Chicago — went viral on Twitter, Facebook and YouTube in the U.S., the incident has become the No.
As marketers are embracing influencer marketing, publishers are increasingly tapping social stars to build their editorial brand. As a result, the role of influencer manager — that is typically found at an ad agency — is gaining importance at media companies. An influencer manager’s responsibilities vary depending on the organization.
At 8:30 a.m. on a recent Friday, Dean Thomas, chief marketing officer for influencer marketing agency Gnack, stared at his to-do list for the day: phone calls with the marketing team, write up press releases, reach out to 500 influencers to get their feedback and check Facebook ad campaigns. While going through those items, he grabbed a glass of water, popped two nootropic ca ...
Stella Jiang, a digital ad operations specialist for boutique ad agency Cyverasia, started whitelisting sites for brands at the beginning of this year. Her critical, if unglamorous role in digital advertising: make sure ads are not running alongside pornography or terrorist videos. She typically does so during the first week of a campaign, manually selecting around 400 to 500 t ...
The first thing Yan Lee does when he wakes up is check news and messages on WeChat (owned by Tencent), order a cab on Didi, the Chinese equivalent of Uber, to the office, pay for his ride through Alipay on mobile (owned by Alibaba). Once at work, he uses Baidu to search for information online. This daily routine of Lee’s, the chief product officer for Hong Kong-based ad tech c ...
This is Global Creative, a series by Digiday that highlights the nuances of advertising scenes in different parts of the world, through the eyes of an established creative from there. South Korea is known for its high-tech gadgets, K-pop and, increasingly, its growing advertising business. A nationwide work culture called “bali bali” — which means “hurry hurry” in Korean — has ...
Agency January Digital wants you to see influencer posts more than once. When it promoted a new skin defense cream for a big beauty brand lately, the shop found 10 social stars in the beauty category and asked each to create a blog post to educate readers on product benefits. The agency then ran those posts programmatically so people could read snippets of those articles with a ...
A financial services firm recently launched a platform that delivers financial advice, powered entirely by artificial intelligence developed by Publicis.Sapient. In the past, such a service would have required hours of one-on-one human interaction and hours of research to deliver tailored input. A service like that doesn’t exactly scale.
Facebook finally started rolling up header bidding last week, a sell-side solution that the company had been testing since last August. In conversations with Digiday, almost everyone in the ad tech community welcomed the move: Facebook now brings mobile web demand (and some video demand on desktop) to publishers that are working with Amazon, AppNexus, Index Exchange, Media.
As big management consultancies like Deloitte and Accenture are becoming agencies in the own right, Interpublic Group-owned creative shop R/GA is flipping the script: The agency’s business transformation division is consulting the likes of Siemens, Walmart and ESPN on consumer experience and growth strategy. “Our mission is to disrupt conventional consulting.
Ad tech firm Rubicon Project has been in the media spotlight over the past few months. Last week, the company appointed Michael Barrett — who is known for cleaning up and selling businesses in the industry — as its new CEO, amid senior executive departures and rumors that it is looking for a potential sale.
This story first appeared in the spring issue of Digiday magazine, available exclusively to Digiday Pulse members. Join the community and receive the full magazine here. Just before Thanksgiving, Kamran Asghar, co-founder and president of media agency Crossmedia, got a call from an executive at Nordstrom Rack, which was parting ways with WPP’s Mindshare.