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Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of Shanghai-based Innotech International Group, bought San Diego-based third-party reporting firm Ad-Juster Wednesday, for an undisclosed amount of money. This is the first ad tech deal the private equity firm has struck in the U.S. so far.
This is Global Creative, a new series by Digiday that highlights the nuances of advertising scenes in different parts of the world, through the eyes of an established creative from there. India is one of the fastest-growing ad markets with a digital spend predicted to surpass $11 billion by 2020. But advertising to people in a country that has 22 official languages and 497 cit ...
Takei stands up for Muslims on Facebook. George Takei rose to fame on the back of his “Star Trek” character Mr. Sulu. But now, he’s a full-fledged social media influencer, with more than 10 million fans on Facebook, 2 million followers on Twitter and nearly a million on Instagram. The 79-year-old Takei uses his reach to both further causes like gay rights and the Muslim registr ...
Amy Errett wants to give the $15 billion hair-coloring industry a new do. Errett: ‘Very concerned about ingredients.’ Watching her wife Clare color her roots every two weeks caused Errett, founder and CEO for hair-color brand Madison Reed, to worry: Errett couldn’t help wondering how many dangerous chemicals were in the dye and worried that it would affect the health of not onl ...
Only five months after Instagram released Stories — a feature that, well, borrowed from Snapchat — the photo-sharing platform announced today that it will be letting 30 brands place ads within Stories and is offering them a free analytics tool called “Stories Insights.” Agency executives were largely enthusiastic about the two features.
Ad fraud is an issue in every country, though it is especially rampant in China. Digital spend in China is predicted by eMarketer to grow from $40.4 billion in 2016 to $83.6 billion in 2020. But the growth may be limited by ad fraud. According to ad firm AdMaster’s stats from more than 500 Chinese advertisers, on average around 28 percent of a digital campaign’s traffic was no ...
The idea of hosting Olympic Games has gradually lost some appeal in recent years due to scandal, politics and waste. So for LA 2024, a bid committee that wants to bring the Olympics back to Los Angeles, one priority is prove community support. And social is one way to show residents’ enthusiasm for the Games.
The best advertising provides a service. Imagine reading an article about the best places to travel in 2017 and, lo, a hotel app on the page allows you to book a room on the spot. Ever on the lookout for new revenue streams, publishers are increasingly letting servicey apps put buttons on relevant editorial. Condé Nast Traveler, for example, has been running buttons from Uber and Hotels.
If the ad tech market is a mess in the U.S., it is worse in China. Agency trading desks in the States received much criticism when last year’s Association of National Advertisers’ media transparency reports shined a light on sketchy ad tech deals. Much that was in the reports was an open secret; there has also been much lip service paid to reform.
For John Kennedy, CMO for Conduent, his company is the smallest he has worked for throughout his marketing career. But at the same time, it is the most exciting: Conduent was spun off from Xerox this week with around $6.7 billion in revenue and 93,000 employees globally. Which means Kennedy, formerly CMO for Xerox, can focus. His first priority this year: Build brand awareness from scratch.
For something as romantic and evocative as sailing, the marketing around most boating equipment is decidedly pedestrian: Many manufacturers promote their boats and engines with rigid content that is focused on product specifics and images, rather than consumer experience. That may not be the most efficient strategy, argues Michelle Dauchy, CMO for Mercury Marine, the world’s la ...
People have marginalized hateful speech on social media for a long time — it was always there but lurking in the internet’s darker corners. A bizarre hangover of this recent election cycle is something of a validation of our uglier impulses: Breitbart is quite literally in the White House. This has become challenging for brands — already wary of entering the political fray — ...
For media companies in the U.S. that want to run programmatic, it is a no-brainer to work with supply-side platforms, which help publishers open their inventory to as many ad buyers as possible. But the landscape is different in China, where publishers rarely turn to third-party SSPs to sell ad spaces.
Artificial intelligence is hot right now: IBM, Google and Facebook are all competing to push the boundaries of AI, while big agencies like MDC, Huge, GroupM and Team One are rushing out bot services. The global market for smart machines — hardware or software systems that can accomplish a specific task — is estimated to increase from $7.
Page load time is a major problem when publishers sell display ads through header bidding, and it becomes a bigger concern in video. So the likes of Purch and LittleThings are experimenting with server-to-server integration to sell video ads that they hope will give the benefits of header bidding (higher ad rates due to more competition) without the downsides (slow load times).
R.I.P Vine. So long, Meerkat. Rest in power, Sports Authority. This was a rough year all the way around. Not the least of all for the brands and platforms — big and small — that bit the dust in 2016, either by way of bankruptcy or acquisition. As this godforsaken annus horribilis fades into 2017, we wish these brands one final farewell. The names may be gone, but they are not forgotten.
Media agencies have been under scrutiny since the June release of the two reports by the Association of National Advertisers that pulled the curtain back on non-transparent practices like rebates and black-box deals. Now, the U.S. Justice Department is investigating whether creative shops inappropriately directed production work to their in-house departments over independent co ...
For Target, programmatic is not an outsourced marketing functionality. With a trove of shopper data, the retail chain has developed an in-house data management platform and formed direct relationships with demand-side vendors. And now, it offers a private marketplace to supplier brands who want to run programmatic in the same fashion. Rosso: ‘We are moving towards private marketplaces.
Gleason: ‘We are trying to give clients more information’ MPlatfrom, GroupM’s new data and technology unit debuted last week, and is already generating buzz as a potential rival to Facebook and Google. The secret sauce? A piece of code — internally called mID — that effectively replaces the cookie, identifying a given consumer across multiple devices.
Snapchat might be a hard nut to crack for many brand marketers because of its lack of metrics. But Birchbox knows how to turn its Snapchat followers into buying consumers through a simple trick: Vanity URLs. One of Birchbox’s holiday deals Over the Black Friday and Cyber Monday weekend, Birchbox created a simple URL — birch.