zac heinrichs

  • What’s the Difference Between a Rich Snippet and a Featured Snippet?

    Rich snippets, rich cards, knowledge graphs and panels, schema.org, JSON-LD, featured snippets, featured features, Richie Rich, KEVIN BACON! Wait, that was more than six degrees… There’s a lot of terminology out there about the different ways search engines, Google in particular, display their search results. Two of the most oft confused are the snippets, both rich and featured.

    Portent, Incin SEO- 20 readers -
  • Smart Internal Linking for SEO

    [This post originally appeared in 2011 and was refreshed by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours of brilliant copywriting, and the carefully considered page names.

    Portent, Incin SEO- 13 readers -
  • How to Write a Decent SEO Recommendation

    Pssssst! Hey, you! Want to know the best way to drive a client crazy? Talk. A lot. But tell them nothing. The SEO industry has a lot of people who are really, really good at that. We’ve seen some true artists; men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this: “Your goal is to rank well for your target phrases.

    Portent, Incin Paid Search SEO How To's- 11 readers -
  • The Rank Awakens: Living the Brand with Universal Life Church

    Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the really fun part.

    Portent, Inc- 10 readers -