zac heinrichs

  • Smart Internal Linking for SEO

    [This post originally appeared in 2011 and was refreshed by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours of brilliant copywriting, and the carefully considered page names.

    Portent, Incin SEO- 12 readers -
  • How to Write a Decent SEO Recommendation

    Pssssst! Hey, you! Want to know the best way to drive a client crazy? Talk. A lot. But tell them nothing. The SEO industry has a lot of people who are really, really good at that. We’ve seen some true artists; men and women who can speak or write thousands of words without uttering a single useful thought. Stuff like this: “Your goal is to rank well for your target phrases.

    Portent, Incin Paid Search SEO How To's- 9 readers -
  • The Rank Awakens: Living the Brand with Universal Life Church

    Or, “How I Became a Certified Jedi Knight” Yay! Star Wars! I can’t wait for The Force Awakens! It comes out in a couple weeks and I have totally bought into the hype. I know I’m not alone, even after a certain late-nineties, floppy-eared, backward knee-walking, CGI disappointment, who shall remain nameless. Now here’s the really fun part.

    Portent, Inc- 9 readers -